New Greenpeace guide lauds Apple, attacks PC makers
Wednesday, July 1, 2009 @ 12:40pm
Large PC builders are dragging their feet when it comes to environmental promises, claims Greenpeace. The activist group has once again updated its Guide to Greener Electronics, which assigns relative rankings to major high-tech corporations. A new development is the assignment of "penalty points" to major PC builders, including HP, Dell and Lenovo. The companies have delayed plans to strip PVC and brominated flame retardants (BFRs) from computers, Greenpeace says, and in the case of HP, none of its current systems have reduced toxicity.
The chemicals are not an immediate danger, but can have long-term impact, especially on the people and wildlife near dumpsites in Asia and Africa, where toxins can accumulate in larger quantities.
Greenpeace meanwhile continues to praise Apple, which it says has worked hard to ensure Macs are nearly free of PVC, and entirely free of BFRs. It is "ridiculous" that companies like Dell are challenging Apple advertising, Greenpeace claims, when the latter is performing so well next to its rivals. The Better Business Bureau has however recommended that Apple stop calling MacBooks the most environmentally-friendly notebooks on the market.
Leading the new rankings are Nokia, Samsung and Sony Ericsson, whereas the bottom is occupied by console maker Nintendo. Sony itself has fallen precipitously from 5th to 12th place, having lost progress on recycling.
I saw lots and lots of comments attacking Greenpeace for criticizing Apple in the past. I don't see a one praising them for being consistent and coming out in favor of Apple when Apple complies to their demands. I think they deserve some acknowledgement for being fair, yes?
I appreciate what GP is trying to do and I understand some of their tactics - some of which are questionable. The issue GP has to deal with when it comes to large companies, or their legal and/or lobbyist arms - either directly or through some 'association of xyz" - is that more often than not these groups can and do find loop holes and/or successfully lobby congress to change/ease environmental protection laws not to the benefit of human health and the environment, but to that of these corporation's profits.
But, I think GP can't expect (nor do I think that's their goal or desire) to get praise from the public as a whole. It's the issue of recognizing a need, but not really being comfortable with what that requires. As an example (without intending to draw any parallels) war is often explained in this way. No sane person wants to go to war, but sometimes (ie Nazi Germany) there's really no other way.
And, I believe most of the "attacks" on GP on these boards had to do with GP criticizing Apple simply b/c they were Apple and a well recognized company especially as many other PC companies has just as bad or worst environmentally records.
This has little to nothing to do with fairness - it is more an act of desperate backpedaling, at this point. For years GP praised the likes of HP, Lenovo and Dell for their 'promises' and maligned Apple because Apple ignored and didn't care for GP, or paying them a 'contribution'. Now that it turns out that HP, Lenovo and Dull's promises were empty (not to say, lies), and Apple is the only company that actually consistently has taken active steps to reducing their toxicity footprint, GP ends up with egg on their face.Trying to distract from that by now heaping praise on Apple is the least they can do. This doesn't deserve recognition.
Apple didn't cave to GreenPeace's demands so GreenPeace doesn't deserve to be praised at all.
GreenPeace is FINALLY recognising the work Apple has been doing over the last 20 years... LOOOOONG before GreenPeace was pushing for tech companies to reduce toxic chemicals.
The attacks on GreenPeace were warranted because GreenPeace completely ignored what Apple had done and was doing.
Merely because Apple didn't let the world know what they were doing doesn't mean they weren't doing anything.
As Steve Jobs said shortly after GreenPeace's attacks, on doing research he was amazed by the fact they had been reducing the toxic chemicals for over 20 years.
GreenPeace CHOSE to ignore those facts and instead ran a smear campaign that could have had detrimental effects had Apple not come out and prove GreenPeace wrong.
GreenPeace sided with companies that I KNOW do not adhere to any environmental standards bar the bare minimum required.
GreenPeace only has themselves to blame for the attacks the ensued on them.
Greenpeace is like my wife when she is PMS-ing. "I HATE YOU!!! No, I'm sorry honey, I love you, I need a hug. WHAT DO YOU MEAN YOU BOUGHT ME FLOWERS TO MAKE ME FEEL HAPPY!!! WHY THE HELL WOULD YOU THINK I'M NOT HAPPY! I love you, can you rub my feet?" You never know what you will hear next.
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