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Radio Shack to sell iPhone
Friday, November 6, 2009 @ 6:40pm

Radio Shack in a terse notice today said it would begin selling the iPhone 3G and 3GS in its retail stores later this month. The initial rollout is small and will be limited to certain company-run stores in the Dallas/Fort Worth area as well as in New York City. Expansion to all of its stores isn't expected until 2010.

The move makes Radio Shack the third retailer outside of Apple and AT&T to sell the iPhone following earlier expansion to include Best Buy and Walmart. Radio Shack in recent months has made a push both to remake its image and to focus more attention on cellphones. It currently sells handsets from all major carriers but until now has had to exclude the iPhone.

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  • Reader reaction
    Found 10 comments
    And still no Apple Specialists 267915
    Funny that Apple keeps the iPhone out of the hand of its independent reseller channel. You know, the stores that focus on Apple products and are knowledgeable in those products. Go figure.
    Comment posted by: bjojade
    And I still won't go there... 267918
    Even an iPhone isn't worth putting up with rude, pushy jerks
    Comment posted by: designr
    And still no Apple Specialists of course 267954
    "Funny that Apple keeps the iPhone out of the hand of its independent reseller channel"

    Not really. If you want to get the best price on any Apple product, go to an independent... they will cut the best deal. The slower sales are, the better the deals. Independent owners are answerable to no one but themselves on pricing and are therefore most inclined to discount if the commercial need arises. Discounted iPhones, throwing its entire distribution network into chaos, is the last thing Apple wants.
    Comment posted by: Donevan
    comment title 267958
    Actually, I've started to like Radio Shack again. There are things you can get there that you can't find anywhere else, and I've found the staff to be friendly and helpful. I generally like to buy my Apple products directly from Apple though.
    Comment posted by: Zeeb
    Has Apple sunk this low? 267962
    35 years ago, Radio Shack was a 'realistic' (pun intended) place to buy electronics for the hobbyist and geek. The electronics weren't the top quality but the service was OK. They have gone downhill sooo far that I gave up on them 30 years ago. They have continued on the same low quality high priced track and I hate to see Apple associated with that name.

    Apple makes great quality devices and offers great service. How can they do this to their branding?
    Comment posted by: ElectroTech
    It won't last 268025
    It won't last for very long. I doubt it goes beyond Dallas & New York.

    Apple won't let them discount the price of the phone. It would undercut the fixed pricing that AT&T and Apple Sell them for.

    However, they might throw in some crapy remote control car!
    Comment posted by: Xinnix
    I don't know how 268028
    RS stays in business. They are good for picking up spare electronics/audio/video parts when you only need one or two things and don't have the time to drive to Fry's Electronics (the nearest to me is 12 miles away).

    Otherwise... why on Earth would I ever go to RS??? Their 'Realistic' electronics are awful Chinese junk. I wouldn't buy a phone there. I don't really want any radio-controlled cars. They got batteries, though... I guess they are good for batteries.
    Comment posted by: climacs
    Re: Has Apple sunk this low 268069
    Excuse me. They're selling their stuff at Best Buy. I think that should show you how low they're willing to go for sales.
    Comment posted by: testudo
    Re: It won't last 268070
    Apple won't let them discount the price of the phone. It would undercut the fixed pricing that AT&T and Apple Sell them for.

    OK, what has that to do with anything? No one can discount the iPhone. Yet Best Buy sells it. ATT stores sell it. Why not RS?
    Comment posted by: testudo
    right 268071
    They have continued on the same low quality high priced track and I hate to see Apple associated with that name.

    Well, if they're so well-known for high-prices, than Apple products are perfect for them!
    Comment posted by: testudo
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