MacNN | Nielsen: iPad dominates kids', teens' holiday demands
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Nielsen: iPad dominates kids', teens' holiday demands
Tuesday, November 20, 2012 @ 3:32pm

The Apple iPad is far and away the most coveted product for by kids and teenagers, a new Nielsen study suggests. 48 percent of surveyed kids aged 6 to 12 would like one in the next six months, while 21 percent of those 13 and older want the device. The iPad mini is fourth place amongst the 6-12 group at 36 percent, and ninth place in the 13+ demographic, coming in at 11 percent.



Beyond the iPad and iPad mini, other top-placing products in the 6-12 category include the Nintendo Wii U (39 percent), the iPod touch (36 percent), and the iPhone (33 percent). For the older cohort that changes to a computer (19 percent), a non-Apple tablet (18 percent), the Wii U (17 percent), and the iPhone (14 percent). At the bottom of each demographic is the Apple TV, chosen by just 4 percent in the 6-12 range and 2 percent in the 13+ class. The study notably breaks out some devices also technically in bigger categories, such as the Amazon Kindle Fire, the Microsoft Surface, and the Samsung Galaxy Note and Tab. The Surface is the lowest-rated tablet, individually, grabbing 6 percent amongst 6-12s and 3 percent in the 13+ group.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Giveaway: win a ScreenGuardz HD Impact screen protector - 2:50 PM EST
  • Giveaway: StreamToMe for iOS - 2:26 PM EST
  • Pre-Black Friday: Walmart deals on electronics available now - 1:44 PM EST
  • European Parliament confirms wish to break search away from Google - 1:35 PM EST
  • Current and Black Friday Deals: 5TB HDD, iPads, 4k2k display, more - 1:22 PM EST
  • Black Friday: Amazon Kindle tablets and e-readers from $49 - 12:53 PM EST
  • Giveaway: Civilization: Beyond Earth - 12:23 PM EST
  • Giveaway: Fantastical for Mac, iPhone and iPad + Holiday sale - 11:58 AM EST
  • Happy Thanksgiving from MacNN and Electronista - 11:00 AM EST
  • Hands On: Sproggiwood (Windows, OS X, Linux via Steam) - 7:19 AM EST
  • Apple debuts additional iPhone 6 ad, highlights Voice Text - 12:18 AM EST

    Today's iPodNN Stories:
  • Windows 10 Consumer Preview could ship by end of January 2015 - 3:07 PM EST
  • WSJ: GoPro plans launch of camera-equipped drones - 11:44 PM EST
  • Amazon cuts Fire Phone price a second time to $199 unlocked - 12:57 PM EST
  • Samsung plans $2B share buyback, sale of defense and chemical assets - 11:22 AM EST
  • Sony reportedly working on smartwatch with e-paper screen, band - 8:53 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.