Nielsen: iPad dominates kids', teens' holiday demands
Tuesday, November 20, 2012 @ 3:32pm
| The Apple iPad is far and away the most coveted product for by kids and teenagers, a new Nielsen study suggests. 48 percent of surveyed kids aged 6 to 12 would like one in the next six months, while 21 percent of those 13 and older want the device. The iPad mini is fourth place amongst the 6-12 group at 36 percent, and ninth place in the 13+ demographic, coming in at 11 percent.
Beyond the iPad and iPad mini, other top-placing products in the 6-12 category include the Nintendo Wii U (39 percent), the iPod touch (36 percent), and the iPhone (33 percent). For the older cohort that changes to a computer (19 percent), a non-Apple tablet (18 percent), the Wii U (17 percent), and the iPhone (14 percent). At the bottom of each demographic is the Apple TV, chosen by just 4 percent in the 6-12 range and 2 percent in the 13+ class.
The study notably breaks out some devices also technically in bigger categories, such as the Amazon Kindle Fire, the Microsoft Surface, and the Samsung Galaxy Note and Tab. The Surface is the lowest-rated tablet, individually, grabbing 6 percent amongst 6-12s and 3 percent in the 13+ group.