MacNN | Nielsen: iPad dominates kids', teens' holiday demands
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Nielsen: iPad dominates kids', teens' holiday demands
Tuesday, November 20, 2012 @ 3:32pm

The Apple iPad is far and away the most coveted product for by kids and teenagers, a new Nielsen study suggests. 48 percent of surveyed kids aged 6 to 12 would like one in the next six months, while 21 percent of those 13 and older want the device. The iPad mini is fourth place amongst the 6-12 group at 36 percent, and ninth place in the 13+ demographic, coming in at 11 percent.



Beyond the iPad and iPad mini, other top-placing products in the 6-12 category include the Nintendo Wii U (39 percent), the iPod touch (36 percent), and the iPhone (33 percent). For the older cohort that changes to a computer (19 percent), a non-Apple tablet (18 percent), the Wii U (17 percent), and the iPhone (14 percent). At the bottom of each demographic is the Apple TV, chosen by just 4 percent in the 6-12 range and 2 percent in the 13+ class. The study notably breaks out some devices also technically in bigger categories, such as the Amazon Kindle Fire, the Microsoft Surface, and the Samsung Galaxy Note and Tab. The Surface is the lowest-rated tablet, individually, grabbing 6 percent amongst 6-12s and 3 percent in the 13+ group.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • BlackBerry pays $425M in cash to acquire Good Technology - 1:48 PM EST
  • ComScore: 44M trying Apple Music in US, iOS still gaining share - 12:25 PM EST
  • Briefly: working Apple I auction, Brussels store opening September 19 - 11:49 AM EST
  • Upgraded Philips Hue Bridge with HomeKit support leaked by retailer - 11:15 AM EST
  • Hands On: Vent Luxe iPhone car mount - 10:20 AM EST
  • MacNN Deals: Record videos from high in the sky with these drones - 9:55 AM EST
  • Hands On: Colorburn 1.3 (iOS) - 9:27 AM EST
  • Google Chrome 45 improvements reduce memory usage by tabs - 8:59 AM EST
  • Pointers: Five OmniFocus Tips (OS X) - 8:28 AM EST
  • Hands On: Knomad iPad Air Leather Portable Organizer by Knomo - 8:27 AM EST
  • Mozilla tests Firefox for iOS in New Zealand in preparation for launch - 6:58 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.