MacNN | Cook talks iOS 6 Maps plans, executive firings
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Cook talks iOS 6 Maps plans, executive firings
Thursday, December 6, 2012 @ 11:15am

In the Business Week interview in which he talks about US manufacturing plans, Apple CEO Tim Cook also addresses several other topics, such as the firings of iOS head Scott Forstall and recently-hired retail chief John Browett, which forced a reorganization of duties. Although not referring to the other executives by name, Cook claims that the shakeup was meant to foster "collaboration," which he calls "essential for innovation" and a core value at Apple, something co-founder Steve Jobs allegedly believed in.



"You have to be A-plus at collaboration," Cook says. "And so the changes that we made get us to a whole new level of collaboration. We've got services all in one place, and the guy that's running that has incredible skills in services, has an incredible track record, and I'm confident will do fantastic things." Talking about Jonathan Ive, who is now in charge of a Human Interface division, he says that the designer has "the best taste of anyone in the world." Cook suggests that it only makes sense for Ive to be involved in software as well as hardware design, since iOS is the "face" of Apple's mobile devices. "Jony has done a remarkable job leading our hardware design, so let's have Jony responsible for the software and the look and feel of the software," he says. "Not the underlying architecture and so forth, but the look and feel." In another part of the interview, Cook tackles the iOS 6 Maps debacle that has generated harsh criticism and is typically credited as the reason for Forstall's firing. He denies that Apple put corporate strategy -- severing itself from Google -- over customer satisfaction. In order to provide new features, Cook argues, Apple had to develop the technology itself. About fixing Maps, the CEO says that a substantial effort is underway. "We’re putting all of our energy into making it right," he explains. "And we have already had several software updates. We’ve got a huge plan to make it even better. It will get better and better over time. But it wasn't a matter that we...decided strategy over customers. We screwed up. That’s the fact."

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:

  • Briefly: Satechi Bluetooth smart keyboard, Spotify's listening map - 11:02 PM EST
  • Apple announces iPhone 5 battery replacement program - 11:00 PM EST
  • AAPL hits all-time closing high at $101.32 - 9:09 PM EST
  • Briefly: Kaebo cloth Lightning cable, bike mount case for iPhone - 7:45 PM EST
  • Judge rebuffs Samsung attempt to invalidate Apple patents - 6:33 PM EST
  • BlackBerry Passport specs leak: CPU Snapdragon 800, 19-hour battery - 5:42 PM EST
  • FCC requests merger details from Time Warner Cable, Comcast - 5:03 PM EST

    Today's iPodNN Stories:
  • BlackBerry Passport specs leak: CPU Snapdragon 800, 19-hour battery - 5:42 PM EST
  • FCC requests merger details from Time Warner Cable, Comcast - 5:03 PM EST
  • Google snaps up Gecko Design, adds firm to Google(x) projects - 4:15 PM EST
  • Amazon wins Department of Defense cloud services contract - 10:35 AM EST
  • Sony Cyber-shot DSC-KW11 revealed as perfume bottle-shaped camera - 9:49 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.