MacNN | NBC interview with Tim Cook reaches YouTube
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
NBC interview with Tim Cook reaches YouTube
Friday, December 7, 2012 @ 2:54am

As previously reported, tonight's episode of the newsmagazine show Rock Center profiled Apple CEO Tim Cook in his first major TV interview since formerly taking the title of Apple CEO in August 2011. Host Brian Williams tackled various topics from the past year of headlines about the world's leading electronics company, including asking about why more of Apple's product can't be made in the US and the recent executive shuffle that saw some prominent members of the inner circle depart the company.



Cook admitted that he is a relatively private person who doesn't seek out the attention he gets in certain arenas and enjoys that he can walk around in most places without being recognized. He repeatedly reiterated the mantra of the company that creating the best products it can is at the core of what drives the company, saying in response to a question about previous electronics giants that have faded in prestige that perhaps those companies thought that because they did some products so well, that they could do "everything," a mistake that Apple would not make. As expected, Cook was coy when asked (in various ways across the interview) what's next for Apple, but did admit that the company felt that TV sets generally had been "left behind" in the changing tech world and that TVs were an area of "intense interest" to the company, but wouldn't be pried any further on the matter. He compared the iPhone specifically and Apple products generally to The Jetsons, a 1960s-era cartoon show that painted a rosy technological picture of the year 2064. Cook used the occasion of the interview to announce that a line of Macs (most likely the iMac) would be built in the US starting next year. Evidently a test run on the production process is already underway, since some customers have noticed that recent iMac orders have said that the machines were assembled in the US rather than in China. Seen but not heard during the interview is a tour Cook gave Williams of the Grand Central Station Apple store, showing off iPhones and MacBooks. The program also focused on the difficulty families face when decided how to care for aging loved ones, and a profile of director Peter Jackson on the eve of the debut of his latest movie trilogy, The Hobbit.


NBC version

Visit NBCNews.com for breaking news, world news, and news about the economy



Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:
  • Pandora hit by new copyright lawuits over songs from pre-1972 - 1:57 AM EST

    Today's iPodNN Stories:
  • Briefly: Ubuntu tablets to run Ubuntu 14.04, Notegraphy for Android - 11:53 PM EST
  • Effort arises to save Mt. Gox Bitcoin exchange from dissolution - 7:30 PM EST
  • AMD beats street despite $20 million net loss on the quarter - 6:24 PM EST
  • Google invites potential users to try Glass hardware at home - 3:39 PM EST
  • Issues with XP Microsoft Security Essentials causing crashes, slowness - 2:17 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.