MacNN | Study: iPad mini way outpacing last year's Kindle Fire boom
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Study: iPad mini way outpacing last year's Kindle Fire boom
Tuesday, December 11, 2012 @ 8:45pm

Last year, Amazon surprised many pundits and the public by claiming strong Kindle Fire tablet sales of more than a million per week during the holiday season, doubling overall 2011 sales. A new study that compares ad impressions in mobile apps compared that sales period to the current ad impression rate of the iPad mini and found that it garnering 50 percent higher activity than the peak of Kindle Fire sales. Calling the iPad mini a "game changer," Millennial Media safely predicts the iPad mini will emerge the winner of the gift wars this holiday season.



The company noted that even though quite a lot of iPad minis are not expected to be opened until after Christmas, the sales numbers (based on ad impressions Millennial tracks through its developer partners, meaning iPad minis already in use) would indicate that the smaller tablet is already seeing impressive sales figures. The company estimates that during its first weeks on sale, the iPad mini managed an average daily growth rate of 28 percent -- half again as much as the Kindle Fire during its peak sales from last year. If Amazon's claims about the Kindle were true last year, then it may be the case that Apple is selling around 1.5 million iPad minis per week, which would add up to a healthy quarter for Apple. Moreover, Millennial doesn't think that the variety of competing tablets -- some at much lower price points -- will affect sales, nor does it see iPad mini sales "cannibalizing" full iPad sales. The company believes the iPad mini will simply extend the market for tablets by creating a less-expensive but iOS-compatible version of the iPad. Users who already have one iOS device will be able to use the same apps and OS on the iPad mini, a significant advantage over getting an Android-based tablet. The iPad mini will also be seen as a good companion product to give to children and teens rather than the significantly more-expensive full-size iPad. The company believes that tablets such as the iPad mini are likely to steal more from PC marketshare than from larger tablets. Millennial says the iPad mini's apparent success in the market confirms the consumer desire for different sizes of tablets, and encourages developers to make sure their apps can work at the most popular sizes. The $100 higher price for the nearly 8-inch product (compared to 7-inch competitors) doesn't appear to be a significant barrier, given the advantages (particularly for people who already own iOS devices) as well as the universally-praised fit and finish of the iPad mini compared to its rivals. Unlike last year, Amazon has not released any figures on sales of its tablet line, though it is expected to remain one of the more popular options among Android tablet choices.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Hands On: Vintagio (iOS) - 7:00 PM EST
  • Briefly: Product placement, iPad EDU changes, 'Serena' on iTunes, more - 6:47 PM EST
  • Apple Watch: Ive, Cook meet the press; first joke iWatch app developed - 4:41 PM EST
  • Hands On: Microsoft Office 2016 Preview (OS X) - 3:14 PM EST
  • Forums: importing address book from Outlook to iCloud - 1:39 PM EST
  • Apple deals: up to $600 off Mac Pro - 1:37 PM EST
  • Apple, Japan Display agree to deal on $1.4B LCD plant - 1:00 PM EST
  • Hands On: Musyc (iOS) - 12:38 PM EST
  • Daily Deals: QNAP TS-431, Amazon Kindle, Sony 4k AV receiver - 11:45 AM EST
  • Ask.com toolbar included in latest Java update for OS X - 11:40 AM EST
  • Windows, Blackberry also susceptible to HTTPS-breaking FREAK attack - 9:52 AM EST
  • Dow Jones shoving AT&T off industrial average, replacing with Apple - 9:20 AM EST
  • Republicans file bill to rip Internet regulatory powers from FCC - 9:10 AM EST
  • Hands On: Artree relaxation app (iOS) - 9:08 AM EST
  • Battery replacement program for iPhone 5 extended until 2016 - 8:27 AM EST
  • Pointers: Use Dropbox to Share Files (OS X) - 8:15 AM EST
  • Hands On: NoteSpot (iOS) - 8:15 AM EST

    Today's iPodNN Stories:
  • BitTorrent client uTorrent allegedly installing virtual currency miner - 11:28 AM EST
  • HBO Go app launches on PlayStation 4, but not on Comcast - 9:04 PM EST
  • Softcard shutting down mobile payments apps on March 31 - 1:13 PM EST
  • Review: Lenovo Yoga Tablet 2 (Android, 10.1-inch) - 11:21 AM EST
  • Dual-screen YotaPhone 2 heading to US via Indiegogo - 9:38 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.