MacNN | InMobi: Apple leads in ad impressions, Android closes gap
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
InMobi: Apple leads in ad impressions, Android closes gap
Thursday, December 13, 2012 @ 8:19pm

Mobile ad network InMobi released its latest Insights Report today, finding that devices running Apple's iOS platform retain the lead in mobile ad impressions, while Android devices are closing the gap. InMobi's analysis found Apple with a clear lead at 46 percent of ad impressions in the most recent quarter, up 4.1 percentage points from the previous measure. Android devices, though, grew 5.4 points in the quarter, and now account for 43.6 percent of market share by ad impressions.



Apple's iPhone retained the individual lead among devices, with 27.5 percent of impressions, followed by the iPod at 11.5 percent, the iPad at seven percent, Amazon's Kindle Fire at 2.8 percent, and the Motorola Razr at 2.2 percent. Among manufacturers, Apple's lead remained, with the iPhone maker holding 46 percent market share, followed by Samsung at 17 percent and HTC at eight percent. Canadian BlackBerry maker Research In Motion was the only manufacturer included in the report whose market share decreased over the quarter, echoing similar reports of BlackBerry OS' decline amid competition from Android and iOS devices. Overall, the report found that mobile advertising is experiencing strong growth in North America, with smartphones and tablets moving to the fore in the personal computing sector. Smartphones, though, are experiencing higher growth than are tablets. More than two thirds of InMobi's ad impressions over the last quarter came from mobile apps. Representatives from the firm said that the increasing share of mobile app ads allows marketers to create more immersive and compelling ad content, resulting in more successful campaigns.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Hands On: Zen Bound 2 (iOS) - 1:06 PM EST
  • CalDigit reveals $200 Thunderbolt Station 2 - 12:41 PM EST
  • Friday Deals: Ultra HD monitor, game console bundles, Steam Sale - 12:15 PM EST
  • Apple's Cook, Williams 'deeply offended' by BBC supply chain expose - 10:48 AM EST
  • Watch ABC app for Apple TV gets full episodes for non-subscribers - 9:18 AM EST
  • Samsung shutting down ChatOn cross-platform messaging service in 2015 - 7:12 AM EST
  • Hands On: Photon Flash Player for iPad (iOS) - 7:08 AM EST
  • Uber agrees with Portland council to suspend service for three months - 6:04 AM EST
  • Hottest Apple products see improved supply for final Xmas push - 4:13 AM EST
  • Misfortune Cookie exploit endangers 12 million routers - 3:06 AM EST
  • Hands On: Snapselect photo management app (OS X) - 2:03 AM EST
  • Analysis: Title II regulation, with forbearance, the best path forward - 12:18 AM EST

    Today's iPodNN Stories:
  • Google posts response to leaked Sony 'Project Goliath' emails - 4:41 AM EST
  • Plaintiffs in Google antitrust lawsuit required to submit more details - 11:13 PM EST
  • Interview fallout continues: actors complain, Team America taken down - 7:35 PM EST
  • Intel processors rumored to appear in two Lenovo smartphone launches - 3:20 PM EST
  • ICANN servers accessed following 'spear phishing' attack - 7:09 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.