MacNN | Kindle Fire, Android tablets gain share at iPad's expense
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Kindle Fire, Android tablets gain share at iPad's expense
Wednesday, January 2, 2013 @ 8:56pm

Apple's iPad and iPad mini may have been a top-selling item over the holiday period, but entries from competitors sold strongly enough to slightly loosen Cupertino's stranglehold on the tablet sector. This according to new figures out from Chitika Insights, which looked at hundreds of millions of smartphone and tablet ad impressions from December 1 to December 27, 2012 in Canada and the United States. Chitika found that tablets from Amazon, Samsung, Google, and Microsoft gained a combined total of 5.5 percent market share over that period, while Apple's iPad lost 7.14 percent share.



Chitika saw Amazon's Kindle Fire gaining 3.03 percentage points to hit an impression share of 7.51 percent. Galaxy tablets from Samsung with saw a 1.38 percent jump to 4.39 percent share, and the Nexus tablets from Google rose 0.92 percent for a 2.04 percent share. Microsoft's Surface device saw a 0.17 percent increase for a 0.40 percent share. The BlackBerry Playbook, from beleaguered Canadian manufacturer Research In Motion, dropped 0.02 percent according to Chitika, for an impression share of 0.68 percent. Apple's iPad, though, dropped 7.1 percentage points over the holiday season, from a share of 86 percent to 78.9 percent on the 27th. Chitika attributes the decline in part to brand new users of competing devices using their heavily over the holiday season. The firm expects that the iPad will return to around 80 percent in the coming weeks, though, as users return from vacation and are browsing on their new devices less frequently. Chitika's report also took a look at smartphone traffic, finding the iPhone 5 and Galaxy S III gaining 1.1 and 1.0 percent share respectively in the holiday season.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Court tosses WiLan suit against Apple over LTE patents - 5:52 PM EST
  • Apple bans German publication over iPhone 6 Plus bending video - 4:32 PM EST
  • Briefly: Logitech Type+ keyboard, Corsair Voyager Vega flash drive - 3:40 PM EST
  • iOS 8 triggering problems with Bluetooth connections in cars - 3:39 PM EST
  • Sprint, Verizon take on AT&T 'double data' promotion with own offers - 3:17 PM EST
  • Second round of POS breaches strikes Albertson's, Supervalu chain - 3:14 PM EST
  • Briefly: Extensis Portfolio debuts, new OS X printer driver updates - 1:19 PM EST
  • Bug causing App Store to include wrong apps in Kids categories - 11:26 AM EST
  • iPhone 5 battery replacement program allows third-party displays - 10:00 AM EST
  • Garmin Forerunner 920XT GPS watch revealed with wireless connectivity - 7:58 AM EST
  • Briefly: Spotify launches in Canada, Pokemon TCG reaches iPad - 5:28 AM EST
  • Breast Cancer Awareness Month donation option appears on iTunes Store - 1:56 AM EST
  • Bloomberg: Apple to offer next iPad Air in gold color option - 12:09 AM EST

    Today's iPodNN Stories:
  • Briefly: Hearthstone expansion, PlayStation Plus October games - 5:47 PM EST
  • Google increases cash rewards for Chrome bug bounties - 5:20 PM EST
  • Hyperkin accused of using non-commercial use emulators in console - 5:00 PM EST
  • Microsoft Windows Insider launches, Windows 10 preview available - 12:40 PM EST
  • Microsoft Sway introduced as simplified web project creation app - 12:39 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.