MacNN | Kindle Fire, Android tablets gain share at iPad's expense
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Kindle Fire, Android tablets gain share at iPad's expense
Wednesday, January 2, 2013 @ 8:56pm

Apple's iPad and iPad mini may have been a top-selling item over the holiday period, but entries from competitors sold strongly enough to slightly loosen Cupertino's stranglehold on the tablet sector. This according to new figures out from Chitika Insights, which looked at hundreds of millions of smartphone and tablet ad impressions from December 1 to December 27, 2012 in Canada and the United States. Chitika found that tablets from Amazon, Samsung, Google, and Microsoft gained a combined total of 5.5 percent market share over that period, while Apple's iPad lost 7.14 percent share.



Chitika saw Amazon's Kindle Fire gaining 3.03 percentage points to hit an impression share of 7.51 percent. Galaxy tablets from Samsung with saw a 1.38 percent jump to 4.39 percent share, and the Nexus tablets from Google rose 0.92 percent for a 2.04 percent share. Microsoft's Surface device saw a 0.17 percent increase for a 0.40 percent share. The BlackBerry Playbook, from beleaguered Canadian manufacturer Research In Motion, dropped 0.02 percent according to Chitika, for an impression share of 0.68 percent. Apple's iPad, though, dropped 7.1 percentage points over the holiday season, from a share of 86 percent to 78.9 percent on the 27th. Chitika attributes the decline in part to brand new users of competing devices using their heavily over the holiday season. The firm expects that the iPad will return to around 80 percent in the coming weeks, though, as users return from vacation and are browsing on their new devices less frequently. Chitika's report also took a look at smartphone traffic, finding the iPhone 5 and Galaxy S III gaining 1.1 and 1.0 percent share respectively in the holiday season.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:

  • CVS throws in with Rite Aid, blocks Apple Pay and Google Wallet - 8:30 PM EST
  • Twitpic archives acquired by Twitter, data saved temporarily - 7:45 PM EST
  • Google CEO Larry Page hands over most Google products to Sundar Pichai - 7:11 PM EST
  • Hands On: Boom (OS X) - 7:04 PM EST
  • Yosemite adoption outpacing last year's Mavericks, now at 12.8 percent - 9:45 PM EST
  • Memo shows Rite-Aid's disabling of Apple Pay, NFC systems deliberate - 7:16 PM EST
  • Sprint adds 12-month option to 'iPhone for Life' leasing plan - 4:58 PM EST

    Today's iPodNN Stories:
  • MetroPCS adds data plans for tablets, sells Alcatel Onetouch Pop 7 - 3:21 PM EST
  • Ransomware found on online advertising networks used by major sites - 11:41 AM EST
  • Sprint increases Family Share Pack range with 1GB plan for $20 - 8:08 AM EST
  • Briefly: More Inbox invitations sent, LG G Watch R rollout details - 7:04 AM EST
  • LG reveals Nuclun octa-core processor, confirms G3 Screen smartphone - 6:32 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.