MacNN | Hearst offers iPad magazine editions ahead of print
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Hearst offers iPad magazine editions ahead of print
Thursday, January 17, 2013 @ 9:26pm

Hearst Publishing, which offers a number of magazines on Apple's App Store and through Newsstand, has given the iPad maker an exclusive on its magazines. The publications will now appear on iTunes "a few days" ahead of any other platform, including print. A new page has been created in Newsstand called "Read Them Here First" to showcase the 20 titles that will debut in iPad versions before appearing elsewhere, including Amazon's Kindle Marketplace. The advance copies are available to current and new subscribers.



Titles available under the deal include Popular Mechanics, Bazaar, O(prah), Marie Clair, Car & Driver, Road & Track, Esquire, Cosmopolitan and Redbook among others. The Hearst deal follows on just hours after Rolling Stone announced it would join Newsstand, which has become Apple's main management app for subscribing and finding digital magazines (though they are also available through the general App Store in most cases). Publishers who initially balked at Apple's "distributor" take of 30 percent and privacy controls that separated publishers from subscriber data have largely capitulated due to the success of digital magazines generally in attracting both traditional and new subscribers. Hearst CEO David Carey called the Newsstand model "more efficient" than any other digital marketplace when Hearst originally signed on in 2011. Studies have shown that iPad users are more willing to pay for premium content through Newsstand, and that "sampler" issues offered for free along with free magazine "apps" that handle subscriptions through in-app purchasing are popular. An earlier survey of publishers said that many are seeing five to seven times the number of downloads they were getting with just Zinio, a respected standalone app that functions similarly to Newsstand, but lets publishers keep more of the purchase cost. Newsstand, on the other hand, takes a 30 percent cut of the purchase price, but also boast up to 80 percent subscriber retention rates.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Daily Deals: Ultra HD Dell monitor, MSI notebook, Canon EOS Rebel T5i - 4:00 PM EST
  • Editorial: Taking off the Apple Watch for one week - 3:55 PM EST
  • NBA star claims iPhone related injury responsible for lower accuracy - 3:53 PM EST
  • Microsoft reportedly close to RTM Windows 10 build finalization - 1:54 PM EST
  • App Update: iWatermark Pro, Pixy, HoudahSpot, more - 1:53 PM EST
  • Paypal enters into agreement to buy money transfer service Xoom - 1:19 PM EST
  • Briefly: Apple Pay UK on July 14, Apple posts SF Pride video - 1:00 PM EST
  • Mac Game Review: Lego Jurassic Park - 12:50 PM EST
  • Polaroid upgrades Cube camera with Wi-Fi remote access - 11:58 AM EST
  • Samsung ships 2TB 850 Pro, Evo 2.5-inch solid state drives - 11:57 AM EST
  • GoPro rolls out Hero4 Session rugged sports camera - 11:29 AM EST
  • MacNN Deals: Protect your passwords, data with these three deals - 8:59 AM EST
  • Exclusive testing: iTunes 12.2 mangling network-shared libraries - 8:56 AM EST
  • Apple updates OS X server for Yosemite to 4.1.3 - 7:45 AM EST
  • Pointers: Listen to Apple Music offline on iOS - 7:25 AM EST
  • Comment: An independent artist's view on Apple Music - 6:42 AM EST
  • MasterCard trials self portrait-based payment authentication - 6:13 AM EST

    Today's iPodNN Stories:
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • Microsoft adds sixth Surface Pro 3 option, Surface 3 LTE on the way - 1:02 PM EST
  • Huawei launches Honor 7 smartphone, Band Zero smartwatch - 6:36 AM EST
  • Hands On: Cogmind (PC) - 7:20 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.