MacNN | AT&T, Verizon CEOs show interest in monthly installments
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
AT&T, Verizon CEOs show interest in monthly installments
Tuesday, January 29, 2013 @ 1:16pm

The CEOs of AT&T and Verizon have expressed interest in T-Mobile's plan to drop subsidies and offer the option of buying phones through monthly installments, a Reuters report says. "That’s something we’ve looked at on several occasions. I kind of like that idea," says AT&T's CEO, Randall Stephenson. "It’s something we’re going to be watching."



Verizon CEO Lowell McAdam calls the concept "very intriguing," but worries that shoppers might not want to pay full price for a phone. T-Mobile is planning to offset the initial burden on shoppers by keeping monthly bills down. During the past year, in fact, the company has been positioning itself as a carrier of choice for people who already have an unlocked device, such as a Nexus 4 or an iPhone 5. It remains to be seen if T-Mobile will apply the monthly installment option to iPhones when it starts its own sales of them later this year. Apple has enjoyed success advertising the iPhone under a $199 pricepoint, regardless of the subsequent costs to buyers, and may be hesitant to let T-Mobile complicate its marketing.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • WSJ: Apple, Pearson to re-bid on LA school district tablet program - 8:51 PM EST
  • California court denies Apple injunction against Samsung products - 4:03 PM EST
  • Fifth OS X 10.9.5 beta goes out to developers - 3:20 PM EST
  • T-Mobile adds six music streaming services to Music Freedom program - 2:50 PM EST
  • Apple iWatch announcement due in September, not October, report says - 2:01 PM EST
  • Apple on Campus program no longer available in Belgium, Switzerland - 1:33 PM EST
  • Briefly: PayPal's 25 percent off UK iTunes cards, DJ Player updated - 12:56 PM EST
  • Online Apple store now offering iPhone upgrades via AT&T Next - 12:07 PM EST
  • Dropbox streamlines Pro account to single $9.99 1TB subscription - 11:11 AM EST
  • Thinner MacBook Air's release window is nebulous, sources say - 10:12 AM EST
  • Minnesota set to deploy 40,000 iPads to students - 1:07 AM EST

    Today's iPodNN Stories:
  • Enthusiast crowd keeps Windows XP alive, creates new service pack - 10:00 PM EST
  • Microsoft to put standalone Kinect for Xbox One on sale in October - 8:05 PM EST
  • GOG expands beyond game sales, begins offering DRM-free movies - 7:23 PM EST
  • CyberPower PC release new 15-inch gaming notebook, the Raven X6 - 3:17 PM EST
  • Multi-hour TWC Internet outage caused through network maintenance - 12:29 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.