MacNN | Apple uses Super Bowl to debut shortened URLs
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums

Desktop Headlines
Apple uses Super Bowl to debut shortened URLs
Monday, February 4, 2013 @ 9:50am

Apple's new shortened App Store URLs made their public debut during last night's Super Bowl broadcast, notes CNET. Within an ad for Star Trek: Into Darkness, was displayed, pointing people to a promotional app for the movie. The new address format is designed to make it easier to market apps, since regular App Store URLs are extremely complex.

It was introduced to developers last week, but has been largely ignored until now. For the moment Apple is keeping earlier short URLs intact, but says they should be updated in the near future. links can point to both the iOS and Mac App Stores; for the Mac, developers only need to add /Mac/ followed by the app or a company's name. Apple has actually owned since 2008, when Salesforce CEO Mark Benioff gave it to Steve Jobs as a gift in appreciation of his support. It's not clear why the domain has been largely unused so far.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store

Related Stories:

Today's MacNN Stories:

  • Happy Thanksgiving from the MacNN cast and crew! - 5:01 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.