MacNN | Apple PR takes more active approach with media
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple PR takes more active approach with media
Tuesday, February 5, 2013 @ 4:10pm

Apple's public relations office is taking a somewhat more aggressive stance in 2013, notes the Wall Street Journal. The paper points out, for instance, that Apple recently put out a press release for iOS 6.1, a minor OS update; the last release for a non-major iOS update was issued in 2010. Significantly the company has also started sending favorable third-party studies to reporters, such as one predicting that Apple will have as much enterprise acceptance as Microsoft in 2014.



Although it's common for many other companies to bombard the media with minor news, Apple has typically been more reserved, choosing to focus on quarterly results, major product launches, or corporate shakeups. A Journal source claims that the company is simply recognizing more intense competition.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • App deals for OS X: Watermark FX, Contour, Classic Snake - 9:35 PM EST
  • App deals for iOS: Galaxy Trucker, Big Photo, Sproggiwood - 9:25 PM EST
  • Mac base now 9.2 percent of worldwide PC users - 6:05 PM EST
  • Brazil bans WhatsApp for 72 hours for not complying with court order - 5:42 PM EST
  • - 5:37 PM EST
  • - 4:31 PM EST
  • - 4:08 PM EST
  • - 3:52 PM EST
  • The MacNN Podcast, episode 61: Dalek Management Hierarchy Theory - 3:15 PM EST
  • Daily Deals: Anker SoundCore, Canon EOS Rebel T5, iRobot Roomba 700 - 3:06 PM EST
  • You've still got time: Mothers' Day gift suggestions from MacNN staff - 1:39 PM EST
  • LA judge issued warrant to compel woman to unlock iPhone with Touch ID - 12:43 PM EST
  • This Week in Apple History: April 30 through May 6 - 11:55 AM EST
  • Pointers: fix the click on Magic Trackpad 2 - 10:30 AM EST
  • MacNN Deals: Get more productive with these four Mac software offers - 10:03 AM EST
  • Hulu reportedly working on Internet TV service launch for next year - 8:40 AM EST
  • Hands On: Alto Braided Lightning Cable - 8:00 AM EST
  • Apple debuts Mother's Day 'Shot on iPhone' ad - 7:23 AM EST
  • The Big Deal: Upgrade your photography, image editing skills for $29 - 6:53 AM EST
  • - 1:00 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.