MacNN | Apple PR takes more active approach with media
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple PR takes more active approach with media
Tuesday, February 5, 2013 @ 4:10pm

Apple's public relations office is taking a somewhat more aggressive stance in 2013, notes the Wall Street Journal. The paper points out, for instance, that Apple recently put out a press release for iOS 6.1, a minor OS update; the last release for a non-major iOS update was issued in 2010. Significantly the company has also started sending favorable third-party studies to reporters, such as one predicting that Apple will have as much enterprise acceptance as Microsoft in 2014.



Although it's common for many other companies to bombard the media with minor news, Apple has typically been more reserved, choosing to focus on quarterly results, major product launches, or corporate shakeups. A Journal source claims that the company is simply recognizing more intense competition.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:

  • Briefly: App Store Games on Twitter, Spotify clarifies privacy policy - 9:41 PM EST
  • App Update: Cream, Entangler, FxFactory, more - 7:02 PM EST
  • Rumor Roundup: iPad Pro debut, cheaper gold Apple Watch, more - 4:54 PM EST
  • Daily Deals: HP Officejet Pro printer, Lumix DMC-TS30, 128GB iPad Air - 3:18 PM EST
  • BlackBerry pays $425M in cash to acquire Good Technology - 1:48 PM EST
  • ComScore: 44M trying Apple Music in US, iOS still gaining share - 12:25 PM EST
  • Briefly: working Apple I auction, Brussels store opening September 19 - 11:49 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.