MacNN | Apple PR takes more active approach with media
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple PR takes more active approach with media
Tuesday, February 5, 2013 @ 4:10pm

Apple's public relations office is taking a somewhat more aggressive stance in 2013, notes the Wall Street Journal. The paper points out, for instance, that Apple recently put out a press release for iOS 6.1, a minor OS update; the last release for a non-major iOS update was issued in 2010. Significantly the company has also started sending favorable third-party studies to reporters, such as one predicting that Apple will have as much enterprise acceptance as Microsoft in 2014.



Although it's common for many other companies to bombard the media with minor news, Apple has typically been more reserved, choosing to focus on quarterly results, major product launches, or corporate shakeups. A Journal source claims that the company is simply recognizing more intense competition.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • FCC freezes clock on merger reviews of Comcast/TWC, AT&T/DirecTV - 5:33 PM EST
  • OS X Yosemite nudges Chrome, Firefox users into trying Safari - 5:08 PM EST
  • iPad Air 2, Mini 3 now available for Personal Pickup at Apple Stores - 4:14 PM EST
  • FBI director asks Congress to update law to circumvent encryption - 3:50 PM EST
  • Avast 2015 adds Home Network Security, SecureDNS - 3:20 PM EST
  • Apple Pay bugs cause problems with card images, overcharging - 2:39 PM EST
  • Hands On: RapidWeaver 6 (OS X) - 2:18 PM EST
  • Unity Technologies names ex-EA exec John Riccitiello as CEO - 2:04 PM EST
  • Ricoh unveils three laser printers with 23 page-per-minute output - 1:49 PM EST
  • Early reviews call Air 2, Mini 3 best iPads ever, but just iterative - 12:56 PM EST
  • Pangu team debuts early, developer-only iOS 8.1 jailbreak - 11:07 AM EST
  • Briefly: Sky+ mobile app update, UberXL launches in United Kingdom - 10:55 AM EST
  • Apple CEO meets with Chinese official to discuss iCloud hijacks - 9:51 AM EST
  • Google Play Music updates Listen Now page, adds Songza playlists - 6:49 AM EST
  • Apple SEC filing reveals executive RSU bonuses, lobbying costs - 12:13 AM EST

    Today's iPodNN Stories:
  • Giveaway: Rapoo 3920P wireless laser mouse - 4:42 PM EST
  • Barnes & Noble unveils Samsung Galaxy Tab 4 Nook 10.1 - 4:14 PM EST
  • Moto 360 software update ships, wireless charging dock on Google Play - 8:33 AM EST
  • AR start-up Magic Leap secures $542M investment from Google, others - 7:32 AM EST
  • Yahoo beats projections, previous year with $1.15B in revenue - 8:17 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.