MacNN | Apple PR takes more active approach with media
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple PR takes more active approach with media
Tuesday, February 5, 2013 @ 4:10pm

Apple's public relations office is taking a somewhat more aggressive stance in 2013, notes the Wall Street Journal. The paper points out, for instance, that Apple recently put out a press release for iOS 6.1, a minor OS update; the last release for a non-major iOS update was issued in 2010. Significantly the company has also started sending favorable third-party studies to reporters, such as one predicting that Apple will have as much enterprise acceptance as Microsoft in 2014.



Although it's common for many other companies to bombard the media with minor news, Apple has typically been more reserved, choosing to focus on quarterly results, major product launches, or corporate shakeups. A Journal source claims that the company is simply recognizing more intense competition.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:

  • Briefly: Beats Music updates iOS app, Optimizely launches - 11:08 PM EST
  • Briefly: LinkedIn retires Polls in Groups, new Microsoft retail stores - 10:39 PM EST
  • Slimline Moto E rumored as next Motorola smartphone - 6:02 PM EST
  • First look: HTC One (M8) - 9:17 AM EST
  • Briefly: Vimeo and Leap Motion team up, AllCast on Amazon Fire store - 12:24 AM EST
  • OnePlus One image leak shows minimal design, variety of covers - 12:22 AM EST
  • Briefly: Facebook's Paper, Skitch for iOS updated - 9:45 PM EST

    Today's iPodNN Stories:
  • Briefly: LinkedIn retires Polls in Groups, new Microsoft retail stores - 10:39 PM EST
  • Slimline Moto E rumored as next Motorola smartphone - 6:02 PM EST
  • First look: HTC One (M8) - 9:17 AM EST
  • Briefly: Vimeo and Leap Motion team up, AllCast on Amazon Fire store - 12:24 AM EST
  • OnePlus One image leak shows minimal design, variety of covers - 12:22 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.