iPad maintains large lead in holiday tablet web usage
Tuesday, February 5, 2013 @ 12:51pm
| The iPad maintained an overwhelming control of US and Canadian tablet web usage during the holiday season, according to new tracking data from online ad network Chitika. The iPad started at nearly 90 percent in early December, but only slid to roughly 81 percent by the end of January, in spite of increased competition from Android tablets. The biggest shift is said to have happened around Christmas, when Apple briefly dipped to 79 percent while other tablets gained ground.
At that point the Amazon Kindle Fire began a climb from 7.51 percent of hits to 7.7 percent, currently. Google Nexus, Samsung Galaxy Tab, and Barnes & Noble Nook tablets also edged ahead, but still represent just 6.7 percent of tablet traffic combined. Of the three brands the Galaxy Tab is the most prominent, at 3.9 percent of overall tablet share.