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Adobe CEO avoids Australian Creative Suite pricing questions
Thursday, February 14, 2013 @ 7:59am

The CEO of Adobe, Shantanu Narayen, has refused to answer questions concerning the company's product pricing in Australia. The press conference, ahead of a governmental pricing inquiry saw Narayen avoid explaining why Australians are forced to pay as much as $1,400 more than customers in the US for its Creative Suite.



The video, filmed by a Delimiter journalist earlier today in Sydney, saw Narayen being challenged over the price disparity despite it being exactly the same product, and responding with marketing rhetoric. Despite being repeatedly pressed and flatly told by the journalist asking the question that he was not providing an answer, Narayen continued to extol the virtues of Creative Cloud. "When we look at the Creative Cloud, and where the future of the Creative Cloud is, and the future of where we're heading with the company, we think that it's the best offering for customers," said Narayen, before calling the pricing of Creative Cloud "Great value to our customers." When told about how customers preferred the existing Creative Suite offerings rather than an online subscription service, Narayen continued talking about Creative Cloud and it's new option for teams, again avoiding the question. The summoning by the Australian Parliament also included Apple and Microsoft, and is tasked with finding out why the companies charge as much as 50-percent higher for their products in Australia than elsewhere in the world. Already, Adobe has cut its prices on Creative Cloud to be more in line with the US because of the inquiry, though it has not done the same for its Creative Suites. It has been reported by Gizmodo that the price difference between the US and Australia for the Creative Suite Master Collection as a digitally-distributed product is so high, it would be cheaper to buy a return flight from Sydney to Los Angeles just to purchase the software.



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