MacNN | Apple exec John Browett lands at UK Monsoon Accessorize
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple exec John Browett lands at UK Monsoon Accessorize
Thursday, February 14, 2013 @ 11:04pm

John Browett, the former head of Apple Retail, has taken a new job. He will become the CEO of UK-based retail chain Monsoon Accessorize. The company says it went through "an extensive search" before settling on Browett, saying he will be able to take the company "to the next level." Browett will be in charge of over 1,000 retail outlets, more than twice as many as Apple has worldwide.



Browett took over from Ron Johnson in April 2012 and departed in October 2012. Before his stint at Apple, Browett was head of UK electronics chain Dixons, and had been the chief executive of Tesco.com. In a very short period of time, he cut staffing at the stores, fired new hires, reduced payroll, and slashed store budgets including funds allocated for maintenance and redesign. His moves lowered customer satisfaction, and dramatically reduced the amount of time that employees had to spend with customers. He was ousted after the controversial moves left employees and customers feeling he was too profit-oriented.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Ron Johnson recruiting former Apple staff for new delivery firm - 5:04 PM EST
  • Apple TV gets promised FX Now app channel - 4:09 PM EST
  • Samsung exiting Europe PC market; sales continue in US, elsewhere - 4:00 PM EST
  • Apple may rebrand Beats Music in February, rumors hint - 3:34 PM EST
  • Briefly: Cooler Master Novatouch TKL keyboard, Grid 2 OS X release - 3:10 PM EST
  • Canon launches five models in new Maxify inkjet line, with AirPrint - 2:11 PM EST
  • iPhone 6 Plus bending in pockets, some users complain - 1:42 PM EST
  • Square CEO: Apple Pay, Bitcoin payments included in future register - 1:06 PM EST
  • Forums: Palm Pilots? (un)predictive text? iOS 8 internet problems? - 1:00 PM EST
  • Apple deals: MacBook Air from $769, MacBook Pro and iMac from $929 - 12:55 PM EST
  • iOS 8.0.1 to deal with bugs in Phone, iCloud Keychain, Safari - 12:52 PM EST
  • Bipartisan bill seeks to clarify overseas data warrant requirements - 12:38 PM EST
  • DealNN: MacBook Air, HP printer and more - 12:26 PM EST
  • Apple Watch will be able to control Apple TV, says Cook - 11:35 AM EST
  • Briefly: Evernote for Mac update, VUE and PlantFactory 2014.6 - 11:29 AM EST
  • EU anti-trust chief officially demands more from Google settlement - 11:07 AM EST
  • Chinese approval of iPhone 6 should be 'completed soon' - 10:51 AM EST
  • Comcast to FCC: Plenty of competition, no reason to block TWC merger - 9:55 AM EST
  • Official Apple stats put iOS 8 adoption at 46 percent of devices - 9:45 AM EST
  • New iPhone 6 models best the competition, analysis sites say - 1:55 AM EST

    Today's iPodNN Stories:
  • Briefly: PlayStation Now beta hits PS3, Square Enix cloud gaming - 4:35 PM EST
  • Google to spend $772 million on data center in the Netherlands - 3:58 PM EST
  • Bitcoin hardware firm Butterfly Labs sued by FTC over fraud - 1:40 PM EST
  • Microsoft Wireless Display Adapter revealed with Miracast streaming - 12:26 PM EST
  • AT&T targets cord-cutters with $40 basic TV, HBO, Amazon Prime bundle - 11:33 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.