MacNN | Apple exec John Browett lands at UK Monsoon Accessorize
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple exec John Browett lands at UK Monsoon Accessorize
Thursday, February 14, 2013 @ 11:04pm

John Browett, the former head of Apple Retail, has taken a new job. He will become the CEO of UK-based retail chain Monsoon Accessorize. The company says it went through "an extensive search" before settling on Browett, saying he will be able to take the company "to the next level." Browett will be in charge of over 1,000 retail outlets, more than twice as many as Apple has worldwide.



Browett took over from Ron Johnson in April 2012 and departed in October 2012. Before his stint at Apple, Browett was head of UK electronics chain Dixons, and had been the chief executive of Tesco.com. In a very short period of time, he cut staffing at the stores, fired new hires, reduced payroll, and slashed store budgets including funds allocated for maintenance and redesign. His moves lowered customer satisfaction, and dramatically reduced the amount of time that employees had to spend with customers. He was ousted after the controversial moves left employees and customers feeling he was too profit-oriented.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:

  • Briefly: RHA T10i headphones, 8big Rack Thunderbolt 2 48TB shipping - 11:08 PM EST
  • Developer finds evidence supporting 3x resolution coming to iPhone - 10:14 PM EST
  • Company compiles Apple's Swift for use with Android, Windows .NET - 8:37 PM EST
  • Apple to appeal blocked injunction against Samsung products - 4:02 PM EST
  • Intel launches Core i7 Extreme Edition processors with 6, 8 cores - 3:15 PM EST
  • T-Mobile 'uncarrier' event scheduled for September 10 - 3:12 PM EST
  • Friday Deals: MacBook Air, iPad Air, Kindle Fire HDX, iTunes, more - 2:43 PM EST

    Today's iPodNN Stories:
  • Intel launches Core i7 Extreme Edition processors with 6, 8 cores - 3:15 PM EST
  • Nokia Here maps app heading to Samsung Galaxy phones, Gear S - 1:29 PM EST
  • MSN Messenger shuttering in China by end of October - 11:47 AM EST
  • Nintendo reveals 'New' 3DS, 3DS LL with second analog stick - 9:36 AM EST
  • T-Mobile lays out minimum $35 per share bid for acquisition - 8:42 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.