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Jonathan Ive gets gold Blue Peter badge from BBC
Friday, February 15, 2013 @ 10:23am

BBC TV show Blue Peter has awarded the show's gold badge to lead Apple designer Jonathan Ive. Although from a children's show, the gold badge is nevertheless rare, having only been given out to about 1,000 people since the show went on the air in 1958. Some past winners have included soccer star David Beckham and Harry Potter author JK Rowling.



Ive received the award during a Blue Peter gadget special to be shown this Saturday at 10AM local time on CBBC. The special features Ive reviewing designs sent in by children, and talking about things like seeing an earlier Blue Peter host remaking a detergent bottle into a paintbrush holder. Ive also presents the show with a solid aluminum version of its own badge, produced using Apple CNC equipment. Alongside former CEO Steve Jobs, Ive is generally credited with the look and feel of Apple's core products, including the iPhone, iPad, and Mac lineups. Following the departure of iOS head Scott Forstall last year, Ive is now also in charge of software interfaces. It's been speculated that Ive may pull Apple back from skeuomorphism, something that Forstall favored. Skeuomorphic interfaces replicate real-world items like notepads and Rolodexes, even though the metaphor isn't necessary in a purely digital environment.

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