MacNN | Pandora cuts free unlimited mobile listening to 40 hours
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Pandora cuts free unlimited mobile listening to 40 hours
Wednesday, February 27, 2013 @ 5:28pm

Streaming music provider Pandora announced today that it would cease its unlimited ad-supported mobile music streaming. Starting March 1, US Pandora listeners will be reduced to 40 hours of free ad-supported streaming by way of mobile devices every month, unless they choose a $0.99 in-app purchase to continue listening for the rest of the month. The policy change does not affect users paying for the premium "Pandora One" service.



Pandora CEO Joe Kennedy told Mashable that “we’re conscious that those royalty rates are scheduled to go up another 16 percent over the next couple of years. So we're trying to be very balanced. We want people to continue to listen to and enjoy Pandora. We hate to bring any limit to that listening, but think that this is really a balance that we need to maintain." The average mobile user spends just over 20 hours on the service across desktop and mobile. Today's policy change is expected to affect only four percent of Pandora's customer base. "We do see this as not a permanent change, but an appropriate and necessary balancing for this stage of development given the royalty cost that we bear," said Kennedy. Users likely to be affected by the change will be emailed over the next several days with details of the shift.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • OS X Yosemite public beta includes iTunes 12 beta access - 1:24 AM EST
  • Briefly: Gmail for iOS update, EverWeb for Mac 1.5 - 12:56 AM EST
  • Review: Razer Taipan mouse - 12:45 AM EST

    Today's iPodNN Stories:
  • Report: Google signs deal to purchase game-streaming platform Twitch - 9:35 PM EST
  • Briefly: Origin's EVO15-S laptop, Adata's DDR3 overclocking memory - 8:20 PM EST
  • GOG launches Linux support with 50 games, celebrates with sale - 6:58 PM EST
  • US Court issues temporarily order to stop bitcoins domain auction - 6:10 PM EST
  • Amazon widely misses street, hit with $126 million quarterly loss - 5:37 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.