MacNN | Pandora cuts free unlimited mobile listening to 40 hours
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Pandora cuts free unlimited mobile listening to 40 hours
Wednesday, February 27, 2013 @ 5:28pm

Streaming music provider Pandora announced today that it would cease its unlimited ad-supported mobile music streaming. Starting March 1, US Pandora listeners will be reduced to 40 hours of free ad-supported streaming by way of mobile devices every month, unless they choose a $0.99 in-app purchase to continue listening for the rest of the month. The policy change does not affect users paying for the premium "Pandora One" service.



Pandora CEO Joe Kennedy told Mashable that “we’re conscious that those royalty rates are scheduled to go up another 16 percent over the next couple of years. So we're trying to be very balanced. We want people to continue to listen to and enjoy Pandora. We hate to bring any limit to that listening, but think that this is really a balance that we need to maintain." The average mobile user spends just over 20 hours on the service across desktop and mobile. Today's policy change is expected to affect only four percent of Pandora's customer base. "We do see this as not a permanent change, but an appropriate and necessary balancing for this stage of development given the royalty cost that we bear," said Kennedy. Users likely to be affected by the change will be emailed over the next several days with details of the shift.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • DirecTV users get access to Fox Now, FX Now, Nat Geo app content - 3:39 PM EST
  • Forums: temp sensors, old iMacs and Yosemite chats - 3:37 PM EST
  • Apple deals: refurbished Mac Pros starting at $2,549 - 3:35 PM EST
  • DealNN: Mac minis, SSDs and more - 3:34 PM EST
  • Briefly: Bing's app updates, Wozniak gets permanent Australian status - 2:49 PM EST
  • T-Mobile settles FTC 'cramming' lawsuit, agrees to pay $90M - 2:29 PM EST
  • Apple hikes prices at Russian App Store - 2:25 PM EST
  • FBI: North Korea responsible for Sony Pictures hack, leaks [u] - 1:21 PM EST
  • Hands On: Zen Bound 2 (iOS) - 1:06 PM EST
  • CalDigit reveals $200 Thunderbolt Station 2 - 12:41 PM EST
  • Friday Deals: Ultra HD monitor, game console bundles, Steam Sale - 12:15 PM EST
  • Apple's Cook, Williams 'deeply offended' by BBC supply chain expose - 10:48 AM EST
  • Watch ABC app for Apple TV gets full episodes for non-subscribers - 9:18 AM EST
  • Samsung shutting down ChatOn cross-platform messaging service in 2015 - 7:12 AM EST
  • Hands On: Photon Flash Player for iPad (iOS) - 7:08 AM EST
  • Uber agrees with Portland council to suspend service for three months - 6:04 AM EST
  • Hottest Apple products see improved supply for final Xmas push - 4:13 AM EST
  • Misfortune Cookie exploit endangers 12 million routers - 3:06 AM EST
  • Hands On: Snapselect photo management app (OS X) - 2:03 AM EST
  • Analysis: Title II regulation, with forbearance, the best path forward - 12:18 AM EST

    Today's iPodNN Stories:
  • Google posts response to leaked Sony 'Project Goliath' emails - 4:41 AM EST
  • Plaintiffs in Google antitrust lawsuit required to submit more details - 11:13 PM EST
  • Interview fallout continues: actors complain, Team America taken down - 7:35 PM EST
  • Intel processors rumored to appear in two Lenovo smartphone launches - 3:20 PM EST
  • ICANN servers accessed following 'spear phishing' attack - 7:09 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.