MacNN | Pandora cuts free unlimited mobile listening to 40 hours
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums

Desktop Headlines
Pandora cuts free unlimited mobile listening to 40 hours
Wednesday, February 27, 2013 @ 5:28pm

Streaming music provider Pandora announced today that it would cease its unlimited ad-supported mobile music streaming. Starting March 1, US Pandora listeners will be reduced to 40 hours of free ad-supported streaming by way of mobile devices every month, unless they choose a $0.99 in-app purchase to continue listening for the rest of the month. The policy change does not affect users paying for the premium "Pandora One" service.

Pandora CEO Joe Kennedy told Mashable that were conscious that those royalty rates are scheduled to go up another 16 percent over the next couple of years. So we're trying to be very balanced. We want people to continue to listen to and enjoy Pandora. We hate to bring any limit to that listening, but think that this is really a balance that we need to maintain." The average mobile user spends just over 20 hours on the service across desktop and mobile. Today's policy change is expected to affect only four percent of Pandora's customer base. "We do see this as not a permanent change, but an appropriate and necessary balancing for this stage of development given the royalty cost that we bear," said Kennedy. Users likely to be affected by the change will be emailed over the next several days with details of the shift.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store

Related Stories:

Today's MacNN Stories:

  • The MacNN Gift Guide: Suggestions from MacNN Deals - 8:00 AM EST
  • Giveaway: Win a PlayStation 4 Sports Bundle from MacNN Deals - 4:31 PM EST
  • Feature: Best books for Apple fans - 4:00 PM EST
  • Briefly: Apple expands Personal Pickup, adds new carrier partners - 3:39 PM EST
  • Daily Deals: WD My Passport Ultra, HP Envy 7640, HooToo travel router - 3:34 PM EST
  • Adata ships Lightning Card Reader, bringing SD and microSD to iOS - 2:46 PM EST
  • British Airways installs new check-in scanners for Apple Watch users - 2:35 PM EST
  • App Update (OS X): RadarScope, Squidoo, Levelator, more - 2:31 PM EST
  • Retail roundup: Target hits with iPads, JC Penney tests Apple Pay - 1:11 PM EST
  • Hands On: Citymapper 5.12 (iOS) - 1:11 PM EST
  • Samsung replaces JK Shin with Koh Dong Jin as head of mobile business - 1:01 PM EST
  • MacNN Deals: Save an extra 20 percent on e-learning courses today - 11:05 AM EST
  • Briefly: World AIDS Day tribute, Cook to receive RFK award - 10:54 AM EST
  • QNAP debuts pair of Android-powered 4K-capable NAS appliances - 10:36 AM EST
  • AT&T unlimited data plans to raise in price by $5 in February - 9:39 AM EST
  • Apple News for China in development, Eddy Cue interview reveals - 9:25 AM EST
  • Living With: ZTE Spro 2 Smart Projector - 8:22 AM EST
  • Adobe rolls out updates to Creative Cloud apps, introduces Fuse CC - 7:16 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.