MacNN | Apple to launch new Final Cut Pro X marketing campaign
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple to launch new Final Cut Pro X marketing campaign
Thursday, March 28, 2013 @ 12:04pm

Apple is today launching a new marketing campaign aimed at winning editors over to Final Cut Pro X, says the LA Times. The campaign focuses on users praising features and differences in the video editing suite. Apple's efforts are reportedly being timed to coincide with the National Association of Broadcasters expo, which begins April 6th in Las Vegas.



The marketing will involve posting three new stories on its website, including one about Hong Kong film director Tsui Hark. Also highlighted will be telenovela studio TV Azteca, and Julian Liurette, an editor at Canada's leading The Globe and Mail newspaper. Final Cut Pro X was originally released in 2011, but was immediately met with sharp criticism by video editors, who complained that the software was actually missing features that had been in previous versions of Final Cut. Some of those components have been restored, but Apple is still dealing with the fallout of its original design decisions. A number of editors have either stuck with the previous version of Final Cut Pro or migrated to competing editing suites, such as Adobe Premiere Pro and Avid Media Composer.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Editorial: The US judicial system versus modern technology - 6:40 PM EST
  • Deal potentially reached in Silicon Valley anti-employee poaching suit - 4:11 PM EST
  • Trademark filings hint at possible future names for OS X - 2:57 PM EST
  • Briefly: Opera Coast for iPhone, Prong PWR iPhone case - 1:45 PM EST
  • Apple CEO Tim Cook auctions off lunch date for charity - 1:19 PM EST
  • Industry bigwigs launch OpenSSL-fixing Core Infrastructure Initiative - 1:16 PM EST
  • Hands-on: Logitech Hinge and Turnaround cases for iPad Air - 12:54 PM EST
  • Apple tops 2014 JD Power rankings for smartphone satisfaction - 12:05 PM EST
  • Facebook buys out Moves fitness app for iOS and Android - 11:00 AM EST
  • New MacBook Airs could debut as soon as next week, sources claim - 9:18 AM EST
  • Cook answers analyst questions on China, carriers, Apple - 3:02 AM EST
  • Good numbers of note: 800M iTunes accounts, 20M Apple TVs, more - 12:36 AM EST

    Today's iPodNN Stories:
  • Amazon posts 23 percent increase in net sales for first quarter 2013 - 7:14 PM EST
  • Head of Google+ Vic Gundotra announces departure from Google - 3:15 PM EST
  • Russian President Vladimir Putin calls Internet 'CIA project' - 1:37 PM EST
  • Samsung Galaxy Beam2 launches in China with improved projector - 1:15 PM EST
  • Sony announces Vaio Fit repairs for battery fault will begin in May - 11:40 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.