MacNN | Apple hires Omnicom CDO as head of iAd EMEA division
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple hires Omnicom CDO as head of iAd EMEA division
Thursday, March 28, 2013 @ 10:47am

Apple has hired Paul Wright -- formerly chief digital officer for the Omnicom Media Group -- as its new head of iAd operations for Europe, the Middle East, and Africa, writes The Drum. Wright was with OMG for roughly a year. He has also worked for firms such as British broadcast/telecommunications firm BSkyB, where he handled various business development and sales tasks, and at Mobile Interactive Group, where he served on the Advisory Board.



iAd has generally failed to live up to Apple's original expectations. The network was originally promoted as a high-profile, high-cost mobile marketing option, initially requiring a minimum $1 million buy. Advertisers began complaining about Apple's strict demands however, and some early clients pulled out. In response Apple began shrinking the minimum buy, first to $500,000, then $300,000, and finally to the current $100,000. The company has also raised the amount of money app developers receive from iAds from 60 to 70 percent. Cost and design restrictions haven't been the only issues. iAd is also exclusive to iOS, which can be unappealing next to other options like Google's AdMob, which tend to be multi-platform.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Misfit announces Flash, a new wearable for fitness, sleep monitoring - 8:43 PM EST
  • Texas court finds CBS infringes upon Personal Audio LLC's patent - 7:35 PM EST
  • Apple publishes guide for Android data transfer to iOS devices - 7:05 PM EST
  • Official iPhone 6, 6 Plus cases being delivered for early orders - 4:33 PM EST
  • Forums: Incoming iPhone! - 4:15 PM EST
  • Apple deals: savings of up to $770 on 15.4-inch MBPs - 4:11 PM EST
  • Microsoft unveils universal mobile keyboard, Xbox One with PC cable - 4:10 PM EST
  • DealNN: new Mac Pro for $3,199 - 4:08 PM EST
  • iCloud.com re-institutes two-factor authentication - 3:53 PM EST
  • Netflix comes to Germany with day-one support on many devices - 3:07 PM EST
  • VirnetX's $368.2M verdict against Apple tossed on procedural grounds - 2:08 PM EST
  • Near-complete OS X 10.9.5 being seeded internally, sources say - 1:43 PM EST
  • Apple updates OS X Server 3.2 developer preview - 1:03 PM EST
  • Chinese police arrest Foxconn worker for stealing iPhone 6 shells - 12:32 PM EST
  • Apple wins patent on physics-based tablet GUI concept - 11:07 AM EST
  • DisplayPort spec boosted to 1.3, can drive 5K on single cable - 10:40 AM EST
  • Devs will not have access to NFC APIs this year, Apple says - 9:30 AM EST
  • Olympus reveals silver OM-D E-M1, incoming firmware update - 9:28 AM EST
  • Review: Autodesk Smoke 2015 - 8:13 AM EST
  • Opinion: Battery life should dictate Apple Watch release strategy - 7:29 AM EST
  • Free iTunes U2 album now up to 'record-breaking' 33 million in 'sales' - 1:37 AM EST

    Today's iPodNN Stories:
  • Briefly: Spotify on Amazon Fire TV, Chrome OS to cast Drive videos - 5:42 PM EST
  • CyberPower PC brings Gigabyte laptops to customization service - 5:11 PM EST
  • Briefly: Lumix DMC-GH4 firmware update, XBMC Hub renamed TV Addons - 2:45 PM EST
  • Briefly: Chromecast app support grows, Roku hits 10M milestone - 2:19 PM EST
  • Orange offers to acquire Spanish carrier Jazztel for 3.4B euro - 12:44 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.