MacNN | Apple hires Omnicom CDO as head of iAd EMEA division
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple hires Omnicom CDO as head of iAd EMEA division
Thursday, March 28, 2013 @ 10:47am

Apple has hired Paul Wright -- formerly chief digital officer for the Omnicom Media Group -- as its new head of iAd operations for Europe, the Middle East, and Africa, writes The Drum. Wright was with OMG for roughly a year. He has also worked for firms such as British broadcast/telecommunications firm BSkyB, where he handled various business development and sales tasks, and at Mobile Interactive Group, where he served on the Advisory Board.



iAd has generally failed to live up to Apple's original expectations. The network was originally promoted as a high-profile, high-cost mobile marketing option, initially requiring a minimum $1 million buy. Advertisers began complaining about Apple's strict demands however, and some early clients pulled out. In response Apple began shrinking the minimum buy, first to $500,000, then $300,000, and finally to the current $100,000. The company has also raised the amount of money app developers receive from iAds from 60 to 70 percent. Cost and design restrictions haven't been the only issues. iAd is also exclusive to iOS, which can be unappealing next to other options like Google's AdMob, which tend to be multi-platform.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Briefly: Flickr 3.0 for iOS, Photos+ gains Dropbox support - 8:56 PM EST
  • Deals: RadioShack dropping price on iPhone 5s, Pixelmator price drop - 7:00 PM EST
  • Michael's craft store chain hit by massive, long-running data breach - 6:59 PM EST
  • FCC limiting 2015 AT&T, Verizon bandwidth auction purchases - 6:15 PM EST
  • Facebook to roll out Nearby Friends option for iOS, Android apps - 3:27 PM EST
  • Google launching test of fiber Internet for business in Kansas City - 3:18 PM EST
  • Dropbox buys out Loom photo service, Hackpad collaboration tool - 1:55 PM EST
  • Briefly: Chromecast gains MLB.TV broadcasts, live YouTube - 1:41 PM EST
  • Briefly: RunKeeper's new Breeze app, Beamer 2.0 - 1:24 PM EST
  • Apple online store begins carrying refurbished Retina iPad minis - 12:24 PM EST
  • Sonos plans software update to make speaker system completely wireless - 11:50 AM EST
  • New Apple retail chief Ahrendts may not join until June - 11:13 AM EST
  • Apple to mark Earth Day 2014 at retail and on campus - 10:40 AM EST
  • Apple readies iOS 7.1.1, accelerates iOS 8 and OS X 10.10 testing - 9:54 AM EST
  • BBC iPlayer, Sky Go, Now TV iOS apps suddenly failing to stream video - 9:26 AM EST
  • Eyefi launches cloud storage service for Mobi Wi-Fi memory cards - 7:17 AM EST
  • Macworld gems: The Roost MacBook stand, iMacompanion USB port - 1:23 AM EST
  • Briefly: Text expander Typinator 5.9, PDFpen 6.2 released - 12:27 AM EST

    Today's iPodNN Stories:
  • Effort arises to save Mt. Gox Bitcoin exchange from dissolution - 7:30 PM EST
  • AMD beats street despite $20 million net loss on the quarter - 6:24 PM EST
  • Google invites potential users to try Glass hardware at home - 3:39 PM EST
  • Issues with XP Microsoft Security Essentials causing crashes, slowness - 2:17 PM EST
  • Google aims for January launch of Project Ara, organizes $100K contest - 9:51 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.