MacNN | Apple SVP in China to head up image-restoration efforts
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple SVP in China to head up image-restoration efforts
Wednesday, April 10, 2013 @ 6:10pm

According to a Chinese web site, Apple Senior VP for Operations Jeff Williams is currently in China as part of an effort to carry out warranty and training reforms promised by Tim Cook. Reacting to a badly-coordinated propaganda campaign against the company and other foreign presences in China, the Apple CEO issued an open letter reassuring customers that Apple treats Chinese warranty issues largely the same way it does in other countries, but promised more consistency and quality of service.



China's state-run media outlets began making incorrect insinuations about Apple last month, claiming that the company's Chinese warranties are only half as long as those in the US (which isn't true), and that Apple re-used parts such as the backing plate (which is often custom-engraved) when repairing iPhones under warranty. When Apple posted a simple statement on its website denying and dismissing the charges, the smear campaign expanded -- with newspaper and TV reports calling the company "arrogant" in its response. Last week, an "open letter" response from CEO Tim Cook (that largely reiterated the denials, albeit with a more humble tone) was seen as more of an apology, and did include some acknowledgement that more training of Chinese reseller partners and more clarity on warranty issues was needed. Cook outlined several steps the company would take to make its policies clearer, and said the iPhone maker would strive for a more consistent warranty experience across its stores and partners. Williams is presumably in the country to oversee this effort, as well as inspect and discuss improvements with officials from the government and Apple's retail and manufacturing providers. The presence of a senior Apple official in the country, combined with Cook's letter, seems to have mollified the state-run media assault. Several officials have now praised Apple's response to the manufactured crisis, implying the company is back in the government's good graces. Williams has been the executive primarily in charge of Apple's massive China-based operations since Cook became CEO, and has visited the country many times as well as led the efforts by Apple to improve the working conditions of Apple's manufacturing and supplier partners, which include more than a million employees.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Daily Deals: ViewSonic 28-inch monitor, Samsung 500GB SSD, Nikon D7100 - 1:25 PM EST
  • App Update: Unreal Engine, TextExpander, Ableton Live, more - 1:14 PM EST
  • Briefly: new Memphis store, VMA two-party Apple Music ad - 1:00 PM EST
  • Telestream debuts Wirecast Go, RTMP-streaming iOS app - 12:27 PM EST
  • Briefly: Nest updates Learning Thermostat, new HP Instant Ink printers - 11:44 AM EST
  • Hands On: Pangolin 1.3 (iOS) - 9:54 AM EST
  • MacNN Deals: A trio of accessories for people on the go - 9:50 AM EST
  • Tales of the Genius Bar: 12-inch MacBook display etching issue - 8:54 AM EST
  • Briefly: UK contactless payments increase, Google+ Collections on iOS - 8:42 AM EST
  • Apple reportedly considering creating its own TV shows, movies - 7:22 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.