MacNN | Apple SVP in China to head up image-restoration efforts
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple SVP in China to head up image-restoration efforts
Wednesday, April 10, 2013 @ 6:10pm

According to a Chinese web site, Apple Senior VP for Operations Jeff Williams is currently in China as part of an effort to carry out warranty and training reforms promised by Tim Cook. Reacting to a badly-coordinated propaganda campaign against the company and other foreign presences in China, the Apple CEO issued an open letter reassuring customers that Apple treats Chinese warranty issues largely the same way it does in other countries, but promised more consistency and quality of service.



China's state-run media outlets began making incorrect insinuations about Apple last month, claiming that the company's Chinese warranties are only half as long as those in the US (which isn't true), and that Apple re-used parts such as the backing plate (which is often custom-engraved) when repairing iPhones under warranty. When Apple posted a simple statement on its website denying and dismissing the charges, the smear campaign expanded -- with newspaper and TV reports calling the company "arrogant" in its response. Last week, an "open letter" response from CEO Tim Cook (that largely reiterated the denials, albeit with a more humble tone) was seen as more of an apology, and did include some acknowledgement that more training of Chinese reseller partners and more clarity on warranty issues was needed. Cook outlined several steps the company would take to make its policies clearer, and said the iPhone maker would strive for a more consistent warranty experience across its stores and partners. Williams is presumably in the country to oversee this effort, as well as inspect and discuss improvements with officials from the government and Apple's retail and manufacturing providers. The presence of a senior Apple official in the country, combined with Cook's letter, seems to have mollified the state-run media assault. Several officials have now praised Apple's response to the manufactured crisis, implying the company is back in the government's good graces. Williams has been the executive primarily in charge of Apple's massive China-based operations since Cook became CEO, and has visited the country many times as well as led the efforts by Apple to improve the working conditions of Apple's manufacturing and supplier partners, which include more than a million employees.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Yosemite adoption outpacing last year's Mavericks, now at 12.8 percent - 9:45 PM EST
  • Memo shows Rite-Aid's disabling of Apple Pay, NFC systems deliberate - 7:16 PM EST
  • Sprint adds 12-month option to 'iPhone for Life' leasing plan - 4:58 PM EST
  • Apple submits revised plans for Phase 2 of new Cupertino campus - 4:51 PM EST
  • Friday Deals: iOS Grand Theft Auto, 240GB SSD, 1TB external, more - 4:25 PM EST
  • AT&T locking Apple SIMs in new iPad models, buyers complain - 3:52 PM EST
  • Forums: Yosemite is a big win (or fail depending on who you ask) - 3:46 PM EST
  • Apple deals: Mac desktops from $419 - 3:45 PM EST
  • DealNN: Mac mini from $494, 256 SSD for $135 and more - 3:44 PM EST
  • WSJ says iTunes Stores sales down 13-14 percent in 2014 - 2:56 PM EST
  • Giveaway: Tomb Raider - 2:10 PM EST
  • Hands On: Tomb Raider (OS X, Windows) - 2:00 PM EST
  • Editorial: In defense of the new $499 Mac mini - 1:58 PM EST
  • Deezer acquires Stitcher, will keep iOS, Android apps alive - 1:42 PM EST
  • Amazon Rewards Visa card gets added to Apple Pay - 11:54 AM EST
  • BBEdit 11 gets improvements to Clipping, syntax highlights, more - 10:51 AM EST
  • Bringing Apple Pay to China a high priority, says Cook - 10:06 AM EST
  • Samsung's Knox Android security suite under fire from new researcher - 8:59 AM EST
  • Review: Sound Blaster Roar Bluetooth speaker - 4:00 AM EST

    Today's iPodNN Stories:
  • MetroPCS adds data plans for tablets, sells Alcatel Onetouch Pop 7 - 3:21 PM EST
  • Ransomware found on online advertising networks used by major sites - 11:41 AM EST
  • Sprint increases Family Share Pack range with 1GB plan for $20 - 8:08 AM EST
  • Briefly: More Inbox invitations sent, LG G Watch R rollout details - 7:04 AM EST
  • LG reveals Nuclun octa-core processor, confirms G3 Screen smartphone - 6:32 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.