MacNN | Apple to open new showcase Berlin store with stunning views [U]
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums

Desktop Headlines
Apple to open new showcase Berlin store with stunning views [U]
Friday, May 3, 2013 @ 12:00am

[Updated with video of grand opening] Europe's latest "showcase" Apple Store, the Kurfürstendamm outlet in Berlin that is set to open on Friday at 5pm local time, looks to take its place as one of the most beautiful on the continent -- comparing favorably to premiere stores in Paris and London among others. The large facility, with some 48,000 square feet, has room for luxuries like an expanded theater space and classically-appointed conference room, while still retaining a sleek and modern main sales floor at the ground level following extensive renovations to the century-old building.

The store is located at Kurfürstendamm 26, and first advertised for potential employees way back in December of 2011, indicating that extensive reconstruction and remodelling was required to achieve Apple's architectural vision for the space. A photographer from German Apple enthusiast site was allowed early access in order to capture some breathtaking images of the store's exterior and interior (seen below) in their pristine, pre-opening state. The building the new store is housed in comprises three storeys, was built in 1913 and formerly housed a stage and movie theater. It was fortunate to survive two World Wars without significant damage, retaining the original Ionic columns just below the 70-foot wide entrance and upholding an 87-foot wide cornice. The former theater, which is on the third level and accessible either by elevator or a grand staircase, has been turned into a state-of-the-art Apple presentation stage with 10,000 square feet of space. The lower levels include two floors with about 7,000 square feet, with offices and storage likely being located in the 9,300 square-foot basement, according to ifoAppleStore. The front of the store is marked with outdoor, permanent glass exhibit cases showing off new products, a thus-far unique feature for the retail chain. Though taking over two years to complete, the finished store is another jewel in Apple's crown of showcase stores, elegantly blending old and new to become an architectural showpiece that is likely to be as much photographed as it is frequented. Our thanks to for the outstanding gallery of pictures. More can be seen in their full gallery.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store

Related Stories:

Today's MacNN Stories:
  • Briefly: Rogers 700MHz LTE rolls out, Toshiba UHS-II microSD cards - 5:48 AM EST
  • Pandora hit by new copyright lawuits over songs from pre-1972 - 1:57 AM EST

    Today's iPodNN Stories:
  • Google rumored to work with MediaTek for budget Nexus smartphone - 7:58 AM EST
  • HTC explores optical zooming for cameras in 2015 smartphones - 6:36 AM EST
  • Briefly: Ubuntu tablets to run Ubuntu 14.04, Notegraphy for Android - 11:53 PM EST
  • Effort arises to save Mt. Gox Bitcoin exchange from dissolution - 7:30 PM EST
  • AMD beats street despite $20 million net loss on the quarter - 6:24 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.