MacNN | Apple files to trademark redesigned FaceTime logo
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple files to trademark redesigned FaceTime logo
Saturday, June 29, 2013 @ 6:22pm

The U.S. Patent & Trademark Office published on Saturday a new trademark application from Apple covering the new FaceTime logo that debuted with the bet a of iOS 7. Due to the "flatter" look Apple is adopting with the newest version of its mobile operating system, the company will likely need to file trademark applications for a number of its service icons. The Cupertino company apparently filed the application earlier this week under the number 85968558.



The new version of iOS debuted earlier this month at Apple's annual Worldwide Developer Conference. Rumors had long persisted that the iPhone maker would abandon the OS' glossy look for a flatter aesthetic, and Apple proved those rumors true. The new FaceTime logo, much like the rest of iOS 7, is an ultra-minimalized take on the previous logo, with simple white cut-outs of a camera against a green background. The move toward a "flatter" look for iOS 7 came in the wake of considerable staff shakeups at the iPhone maker. Hardware design chief Jony Ive was put in charge of interface design as well, and the Apple exec has been working to pull together those two ends to make a more cohesive overall package. The flat look reportedly grew out of Ive's personal preferences, as the Apple design head is said to have disliked the skeuomorphic look that characterized previous iterations of the mobile OS. [via Patently Apple]

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • App deals for OS X: Crax Commander, Nisus Writer Pro, FocusList - 9:35 PM EST
  • App deals for iOS: 5coins, AirAttack 2 (free); Music Tutor - 9:25 PM EST
  • Rumor Roundup: If Intel jumped off a building, would Apple follow? - 6:46 PM EST
  • - 5:29 PM EST
  • Samsung shows postage-stamp size 512GB SSD technology - 4:31 PM EST
  • Review: Braven Balance Bluetooth water-resistant speaker - 3:01 PM EST
  • Daily Deals: Seagate 4TB SSHD, OtterBox case, James Bond on Blu-ray - 2:52 PM EST
  • Mophie adds wireless charging models to iPhone Juice Pack range - 2:24 PM EST
  • - 1:30 PM EST
  • Hands On: Workflow 1.5 (iOS) - 1:07 PM EST
  • This Month in Apple History: May - 12:30 PM EST
  • MacNN Deals: Four items to help those who like to travel - 12:05 PM EST
  • Apple TV jumps from ninth to fourth in global set-top box revenue - 11:07 AM EST
  • - 10:40 AM EST
  • Apple may have lifeline in Indian government rules waiver decision - 10:00 AM EST
  • - 9:40 AM EST
  • Hands On: GraphicConverter 10 (OS X) - 9:28 AM EST
  • The Big Deal: Grab eight creativity, productivity Mac apps for $30 - 9:13 AM EST
  • All MySpace account info from before 2013 for sale on hacker market - 8:42 AM EST
  • Tama debuts adapter for an unreleased iPhone - 8:10 AM EST
  • Hands On: Griffin Ultra Thin Case for Apple Watch - 7:53 AM EST
  • Intel confirms Kaby Lake processors arriving later this year - 7:36 AM EST
  • French tax probe into Google could take years - 7:28 AM EST
  • Database firm claims developers losing interest in Apple Watch - 7:02 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.