MacNN | Apple green chief: Cook didn't hire me to 'keep status quo'
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple green chief: Cook didn't hire me to 'keep status quo'
Wednesday, October 16, 2013 @ 6:50pm

Apple's new VP of environmental initiatives, Lisa Jackson, has reportedly outlined her strategy to help the company improve energy efficiency. Speaking during a keynote session at the Verge conference in San Francisco, the former Environmental Protection Agency head also commented on the challenges of collecting data on sustainability projects to properly gauge effects on the company's carbon footprint.



"Tim Cook didnít hire Lisa Jackson to be quiet and keep the status quo," Jackson said during the session, as quoted by GigaOM. "We understand our responsibility and we do care." Just four months into her new position, Jackson arrived as the company was already working to lower its carbon footprint and eliminate toxic chemicals from its products. She pointed to the life-cycle analysis highlighted by Steve Jobs in 2009 as a good example of Apple's early attempt to collect and publicize data regarding sustainability initiatives. The executive stepped in to oversee the environmental initiatives across the company, including any efforts aimed at manufacturing processes, within the supply chain or related to data centers. Energy efficiency is said to be the top priority, though Jackson also acknowledged the positive publicity from clean-power projects utilizing solar or wind energy. Even before Jackson was hired, Apple had received praise from environmental advocates for becoming an industry leader in sustainability. Greenpeace voiced enthusiasm when Jackson was added to the team, noting that she could help the company become the "top environmental leader" in the tech sector.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Apple pulls in $42.12 billion in Q4 revenues, driven by iPhone 6 - 4:53 PM EST
  • All iOS apps must support 64-bit code as of February, Apple says - 4:24 PM EST
  • Apple Store, other iOS apps update with support for Apple Pay - 3:19 PM EST
  • Obama signs BuySecure executive order to hasten US EMV adoption - 1:57 PM EST
  • Apple releases iOS 8.1 with Apple Pay, iCloud Photo Library, more - 1:32 PM EST
  • Chinese government hijacking iCloud, Microsoft logins, reports say - 12:40 PM EST
  • Apple pushing for $5 monthly fees in move to relaunch Beats Music - 11:12 AM EST
  • Most early Apple Pay transactions likely to be in-app, Apple says - 10:06 AM EST
  • Benchmark estimate suggests decreased Mac mini multi-core performance - 9:29 AM EST
  • Spotify introduces multi-user discounts in Family subscriptions - 7:19 AM EST
  • Microsoft smartwatch touted for launch within weeks, sale soon after - 6:05 AM EST

    Today's iPodNN Stories:
  • Google gets FCC approval for Nexus Player, back on pre-order - 3:57 PM EST
  • OnePlus One pre-orders open for one-hour window on October 27 - 3:52 PM EST
  • Microsoft updates Skype for Windows Phone, adds drawing tool - 2:49 PM EST
  • UK government threatens Internet trolls with two years in prison - 1:38 PM EST
  • Gmail for Android leak shows updated interface, third-party support - 11:51 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.