iPhone holds first place in JD Power smartphone satisfaction survey
Thursday, October 17, 2013 @ 3:32pm
| Apple and the iPhone have topped JD Power's smartphone satisfaction study for the 10th time in five years, according to a newly-released chart. With a score of 856, the company beats out rivals like Nokia (840), Samsung (839), and and HTC (829). AT&T remains the US carrier with the most overall customer satisfaction, garnering a score of 843; trailing behind are Sprint, T-Mobile, and Verizon. Among iPhone users, though, Verizon is the top carrier.
Apple is the preferred phone maker among AT&T and Verizon subscribers. Samsung does better at T-Mobile and Sprint. Both Apple and Samsung, however, score roughly the carrier average on each network they rank first on.
Sprint subscribers notably appear to be the most likely to buy a phone based on features. T-Mobile subscribers are most likely to pick cost as a deciding factor.