MacNN | Fitbug Orb fitness monitor shown, integrates with KiK 'digital coach'
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Fitbug Orb fitness monitor shown, integrates with KiK 'digital coach'
Thursday, October 17, 2013 @ 5:39pm

Adding to the wearable fitness tracker market and growing its own line of health monitoring devices, Fitbug has launched the Orb. The Fitbug Orb combines technology that tracks movement and sleep patterns, with KiK, a digital coach that helps people set, monitor and where necessary prompts users to act to achieve preset goals.



The button-sized Fitbug Orb can be worn in different ways to suit individual styles or social settings. Whether placed on the belt, wrist, or lanyard, or clipped on or beneath clothing, the small device tracks information including steps, aerobic steps/time, distance, calories burned, speed, and sleep. The Bluetooth Smart Orb then syncs this information to iOS devices or the Samsung Galaxy S4 and the KiK digital coach platform.  KiK leverages eight years of Fitbug global data and sophisticated algorithms designed by nutritionists and sports scientists to calculate realistic weekly targets for users to hit. When KiK sees a user is performing well, it sends regular feedback, advice and encouragement by way of emails and smartphone alerts. If KiK senses a user is in danger of missing a goal, it will send a friendly “nudge” to get them back on track in a way that is proven to increase results. The company claims that in the first four weeks of membership, most inactive Fitbug members increase daily activity by an average of 265 percent. Data shows this improvement is maintained over 12 months following purchase, suggesting that the gains in activity are long-lasting. The device is available in white, pink, or black. The Fitbug Orb is the latest addition to the Fitbug family of Bluetooth 4.0-enabled devices, which includes the Fitbug Go, Fitbug Air, and Fitbug Wow scales. The Fitbug Orb is priced at $50, and available across North America.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Bitcoin app Blockchain allowed to return to App Store - 4:46 PM EST
  • Briefly: Hilton enables phone-based room key, new NPR One app - 3:12 PM EST
  • Next-gen iPhones could have NFC, 802.11ac Wi-Fi - 12:53 PM EST
  • T-Mobile CEO launches $100 four-line promotion, attacks AT&T - 12:08 PM EST
  • Apple 'close' to buying radio app Swell for $30M, sources say - 11:23 AM EST
  • European Commission approves Apple acquisition of Beats - 10:08 AM EST
  • Uber closes Javascript hack exposing driver review of passengers - 9:40 AM EST
  • New MacBook Pros could be released on Tuesday - 9:20 AM EST
  • Sign in Chinese store may show next-gen Retina MacBook Pro specs - 2:16 AM EST

    Today's iPodNN Stories:
  • OkCupid defends Facebook, admits to running its own experiments - 5:47 PM EST
  • Chinese officials make surprise visits to four Microsoft offices - 4:13 PM EST
  • Samsung's Gear VR Manager surfaces, shows off setup, use information - 2:49 PM EST
  • FISA Court judges ruling on surveillance reportedly own Verizon stock - 2:35 PM EST
  • Windows Phone 8.1 update introduces new resolutions, smart covers - 2:00 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.