MacNN | Android-to-iPhone switch rate higher during iPhone 5s, 5c launch
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Android-to-iPhone switch rate higher during iPhone 5s, 5c launch
Monday, November 11, 2013 @ 10:05am

The number of new iPhone buyers switching from an Android device increased during the launch of the iPhone 5s and 5c, a new Consumer Intelligence Research Partners study claims. The firm interviewed 400 buyers of the new iPhones during the devices' first 30 days, and found that about 20 percent of them were coming over from Android. That compares with only 16 percent for the launch of the iPhone 5 in 2012.



The number of people upgrading from a previous iPhone also rose, from 55 percent to 65 percent. Switchers coming from BlackBerry and other smartphone platforms -- two separate categories, in the CIRP study -- shrank, as did the amount of people upgrading from a basic "feature" phone. Marginally up was the group that got an iPhone as their very first phone. The patterns are consistent with trends this fall, suggesting that more Android owners are shifting to iPhones than vice versa. CIRP has also previously noted that iPhone buyers tend to skew younger, with more buyers in the 18-24 and 25-34 age categories than with leading Android phone producer Samsung. At the same time, they also tend to be disproportionately richer than Samsung buyers, with higher percentages of people earning between $50,000-75,000, $75,000-150,000, or over $150,000 per year. Samsung produces more low- to mid-range phones, though, whereas Apple concentrates exclusively on the high-end market, even with the iPhone 5c.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • MacNN Forums: wireless docking is the future - 2:59 PM EST
  • Apple deals: expanded Mac Pro selection - 2:58 PM EST
  • DealNN: curved monitors, MacBook Airs and more - 2:57 PM EST
  • Twitter launches Vine Kids app for iPhone - 1:26 PM EST
  • Amazon, Apple, Google reach deal with Italy on 'free-to-play' apps - 12:07 PM EST
  • Friday Deals: 60-inch LG TV, Silicon Power SSDs, PlayStation TV - 11:19 AM EST
  • Hands On: Tengami (OS X, Windows) - 10:38 AM EST
  • TUAW, Joystiq to close and fold into Engadget [u] - 10:17 AM EST
  • Jay Z looks to join streaming music industry by acquiring Aspiro - 9:57 AM EST
  • Briefly: RunKeeper adds Spotify, Nickelodeon streaming service inbound - 7:32 AM EST
  • Hands On: Mail Designer 2 and Mail Designer Pro 2 (OS X) - 4:29 AM EST
  • Repatriation bill offers tax break for US return of foreign profits - 2:00 AM EST
  • CIRP: majority of Android switchers are outside US - 1:17 AM EST

    Today's iPodNN Stories:
  • FCC raises $44.9B in AWS-3 auction, including $18.2B from AT&T bids - 3:33 PM EST
  • Google changing unified privacy policy to appease UK data regulator - 1:19 PM EST
  • Jolla Tablet returns to crowdfunding with 64GB storage capacity - 6:28 AM EST
  • Data caps and preferred traffic get shot down in Canadian ruling - 2:52 AM EST
  • WSJ: Microsoft may make investment in Android ROM producer Cyanogen - 10:32 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.