Apple's iPhone takes all 10 slots for Japan's Top 10 smartphones
Tuesday, November 12, 2013 @ 9:57am
| Apple's newest iPhones aren't just popular in Japan, they account for each of the top 10 selling smartphone slots in that country. This according to BCN Rankings, which charts the top selling devices in Japan from week to week. The week ending November 4 marked the first time in history that one smartphone brand had taken all of the spots in BCN's top 10.
The top selling device in Japan – the world's fourth-largest smartphone market – was the 32GB iPhone 5s sold through the country's largest wireless carrier, NTT DoCoMo. Despite 60 million subscribers – roughly half the population of Japan – DoCoMo did not get the iPhone until this year. The carrier unsuccessfully tried to pressure Apple into allowing it to preinstall some lifestyle software on DoCoMo iPhone units, but Apple never relented.
DoCoMo's only other entry in the top 10 devices is the 16GB iPhone 5s version, which appears at No. 9. The other entries are taken up by iPhones appearing on SoftBank and KDDI-owned au. Notably, the second-best selling unit in the country was the 16GB iPhone 5c on SoftBank. The polycarbonate-backed iPhone 5c appears only twice in the top 10.
More so than most other countries, Japan has latched on to Apple's products. The country has become Apple's most profitable area of operation, with the Cupertino company pulling in 50 percent profit margins on many products, as opposed to 35 percent for much of the rest of the world. Apple's iPhones and iPads have seen considerable success in Japan, with the iPhone holding a 37 percent market share for the six months ending Sept. 30. The iPad, meanwhile, is close to 50 percent of Japan's tablet market.