MacNN | Apple expands iAd Workbench, adding nine new countries
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple expands iAd Workbench, adding nine new countries
Wednesday, November 13, 2013 @ 3:00am

Apple's iAd Workbench, which debuted this past June, allows developers a simple way to promote their own apps through iAd with campaigns starting at just $50, and giving them tools to better target potential buyers and find out how effective the advertising is. The program, part of the developer portal iTunes Connect, has now been expanded to countries outside the US. The tool is now available in nine additional countries.



The program has been expanded to be available in Canada, the UK, France, Germany, Spain, Italy, Japan, Australia and New Zealand. Ads created with the program can be targeted based on various criteria, including location, previous App Store downloads, specific categories or other criteria. Developers have the option of setting a specific budget amount, and paying on either cost-per-acquisition (CPA) or cost-per-click (CPC). Statistics can give developers the numbers of people who saw the ad, taped on it, and ultimately downloaded the program or signed up for the service.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Forums: MBP vs. Air and Siri fails continue - 9:05 AM EST
  • Apple Deals: refurbished Macs from $769 and iPads from $309 - 9:00 AM EST
  • Black Friday: $200 gift bundles with the purchase of a new Mac - 2:50 AM EST
  • Briefly: NewerTech's new Screen Armor for iPhone, Lego Batman 3 - 1:55 AM EST
  • Apple's Black Friday 2014 event - 12:05 AM EST

    Today's iPodNN Stories:
  • Second generation of Puls smartwatch could arrive in early 2015 - 10:56 AM EST
  • Sony e-paper watch resurfaces in crowdfunding effort - 9:31 AM EST
  • Windows 10 Consumer Preview could ship by end of January 2015 - 3:07 PM EST
  • WSJ: GoPro plans launch of camera-equipped drones - 11:44 PM EST
  • Amazon cuts Fire Phone price a second time to $199 unlocked - 12:57 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.