MacNN | Apple expands iAd Workbench, adding nine new countries
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Apple expands iAd Workbench, adding nine new countries
Wednesday, November 13, 2013 @ 3:00am

Apple's iAd Workbench, which debuted this past June, allows developers a simple way to promote their own apps through iAd with campaigns starting at just $50, and giving them tools to better target potential buyers and find out how effective the advertising is. The program, part of the developer portal iTunes Connect, has now been expanded to countries outside the US. The tool is now available in nine additional countries.



The program has been expanded to be available in Canada, the UK, France, Germany, Spain, Italy, Japan, Australia and New Zealand. Ads created with the program can be targeted based on various criteria, including location, previous App Store downloads, specific categories or other criteria. Developers have the option of setting a specific budget amount, and paying on either cost-per-acquisition (CPA) or cost-per-click (CPC). Statistics can give developers the numbers of people who saw the ad, taped on it, and ultimately downloaded the program or signed up for the service.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:

  • Google petitions FCC for NM desert testing of broadcast-capable drones - 4:39 PM EST
  • Home Depot transaction security reportedly ramshackle since 2008 - 3:08 PM EST
  • Former NBA star arrested for $14,000 theft through Apple EasyPay - 2:41 PM EST
  • New Oculus Rift 'Crescent Bay' headset shown, 'massive leap' over DK2 - 2:25 PM EST
  • Oculus Rift DK1 source code, schematics released as open source - 1:45 PM EST
  • Apple, HP slam patent troll with $3.6 million each in attorney fees - 12:37 PM EST
  • Briefly: Modbook Pro X Last Call campaign, Twitter for iPhone update - 11:48 AM EST

    Today's iPodNN Stories:
  • Oculus Rift DK1 source code, schematics released as open source - 1:45 PM EST
  • Google to reinvest in YouTube content, expand promotional efforts - 5:39 PM EST
  • Vodafone plans takeover of 140 Phones 4U stores, save 900 jobs - 3:33 PM EST
  • Nokia.com visitors in United Kingdom redirected to Microsoft site - 11:05 AM EST
  • Sony reveals SmartEyeglass headset prototype, releases SDK - 5:53 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.