MacNN | New iPad ad touts creativity, quotes Whitman
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
New iPad ad touts creativity, quotes Whitman
Sunday, January 12, 2014 @ 6:14pm

Apple has released a new ad for its bestselling line of tablets, one that focuses on the potential of the iPad to be used as a creative tool. The new ad shows the device being used in a range of settings by an array of different professionals, amateurs, and regular users. Over a dramatic score, the spot quotes American poet Walt Whitman, asking the viewer how they will use Apple's tablet to "contribute a verse" to "the powerful play" of life.



The ad launched alongside a microsite on Apple's webpage. That site, like the video spot, asks "What will your verse be," and shows the iPad in use in a variety of settings. It offers viewers descriptions of the users shown off in the commercial, who range in locale, use, and field. Some use the tablet to film underwater dives, while others use it on their ascents of Mount Everest. Others diagram professional hockey plays, and still others use it to produce music in China.



Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:
  • Friday Deals: Ultra HD monitor, Game and console bundles, more [U] - 9:15 PM EST
  • BlackBerry creeping closer to profit with $148 million quarterly loss - 3:20 PM EST
  • Briefly: Procreate Pocket illustration app; Switcheasy's new releases - 3:11 PM EST
  • Judge completely denies HP's Autonomy buy class action suit settlement - 2:45 PM EST
  • Google sues MPAA-driven Attorney General, Hood calls for 'time out' - 12:48 PM EST
  • Hands On: Artboard (OS X) - 11:24 AM EST
  • NK demands joint Sony hack investigation; Sony pulls movie promos - 11:03 AM EST
  • Hands On: Letters and Dots (iOS) - 9:26 AM EST

    Today's iPodNN Stories:
  • Halo studio giving ODST, free month of Live to compensate for issues - 10:00 AM EST
  • Briefly: Always-on voice search on Chrome OS, Amazon 4K video in UK - 9:22 PM EST
  • Google posts response to leaked Sony 'Project Goliath' emails - 4:41 AM EST
  • Plaintiffs in Google antitrust lawsuit required to submit more details - 11:13 PM EST
  • Interview fallout continues: actors complain, Team America taken down - 7:35 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.