MacNN | New iPad ad touts creativity, quotes Whitman
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
New iPad ad touts creativity, quotes Whitman
Sunday, January 12, 2014 @ 6:14pm

Apple has released a new ad for its bestselling line of tablets, one that focuses on the potential of the iPad to be used as a creative tool. The new ad shows the device being used in a range of settings by an array of different professionals, amateurs, and regular users. Over a dramatic score, the spot quotes American poet Walt Whitman, asking the viewer how they will use Apple's tablet to "contribute a verse" to "the powerful play" of life.



The ad launched alongside a microsite on Apple's webpage. That site, like the video spot, asks "What will your verse be," and shows the iPad in use in a variety of settings. It offers viewers descriptions of the users shown off in the commercial, who range in locale, use, and field. Some use the tablet to film underwater dives, while others use it on their ascents of Mount Everest. Others diagram professional hockey plays, and still others use it to produce music in China.



Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Most Recent Stories:
  • Rockstar patents could bring Apple nearly $400M profit - 9:12 PM EST
  • Hands On: PDFpen Scan+ 2.0 (iOS) - 8:33 PM EST
  • Full review: Apple 13-inch MacBook Pro (Early 2015) - 8:11 PM EST
  • Hands On: Overcast 1.1.4 (iOS) - 6:30 PM EST
  • Report: Apple demanding studios provide streaming for TV service - 5:35 PM EST
  • Pointers: voice recording on a Mac or iOS device - 5:00 PM EST
  • Facebook Riff lets users create collaborative videos with friends - 4:49 PM EST

    Today's iPodNN Stories:
  • Microsoft drops Xbox branding from Windows 10 Music, Video apps - 2:56 PM EST
  • Intel quietly unveils Braswell chip family for entry-level notebooks - 11:06 AM EST
  • Amazon Dash Button with one-press ordering of supplies introduced - 8:58 PM EST
  • Google outs new Chromebooks, upcoming Chromebit HDMI dongle - 4:21 PM EST
  • Charter, Bright House sign $10.4 billion merger agreement - 3:25 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.