MacNN | Facebook acquires startup Branch, forms Facebook Conversations group
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Facebook acquires startup Branch, forms Facebook Conversations group
Monday, January 13, 2014 @ 11:39am

Facebook has acquired a social networking startup backed by the creators of Twitter. The nine-person team behind Branch Media, creators of the Branch conversation service and the iOS link-sharing app Potluck, has confirmed the acquisition and will form a new Facebook Conversations group, though the entire team will remain in New York City instead of relocating to Facebook's headquarters in California.



Josh Miller, CEO of Branch, made the confirmation in a Facebook post earlier today, with sources of The Verge suggesting the purchase price to be around $15 million. According to Miller, the social network's pitch to the startup was an offer to "build Branch at Facebook scale," and though the company has taken up the offer, the existing Branch and Potluck services will continue to operate outside of Facebook.

Potluck
Potluck
Branch allows users to highlight sections of websites and to start a conversation with other people, adding more by invitations over Twitter and e-mail, as well as embedding the conversation itself on web pages. Potluck is an app that provides images and links to items online, allowing users to share stories with other users and to converse over what is shown. Considering the two services, the new Facebook Conversations group could help Facebook improve its existing conversation system, as well as working on alternative ways for users to talk to each other on Facebook in ways not currently offered through the website nor its apps. The company raised $2 million in investment from a number of investors, including some funding from Twitter founders Biz Stone and Evan Williams, Obvious Corp, Lerer Ventures, Betaworks, and SV Angel.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:
  • Apple publishes open-source code for OS X Yosemite - 12:18 PM EST
  • Briefly: new Chrome bookmark manager, GrooveMaker 2, DJ Rig updates - 11:58 AM EST
  • Outlook for Mac gets revamp, MS lays out Office for Mac roadmap - 11:07 AM EST
  • New Apple Store to open in Lille, France in November - 10:01 AM EST
  • Giveaway: come trick or treating with MacNN and Electronista all day! - 3:00 AM EST
  • Apple adds 15-inch 2014 Retina MacBook Pros to refurb store - 2:59 AM EST
  • Giveaway: Trick or Treat! Win a box full of new Mac Pro computers! - 2:37 AM EST
  • Review: Tablo DVR - 2:00 AM EST
  • Hands On: Organ Trail Director's Cut (iOS and Android) - 1:23 AM EST

    Today's iPodNN Stories:
  • Spanish government orders Google to pay publishers for news story use - 12:18 PM EST
  • Briefly: Razer Naga Epic Chroma, UK gains 1,000 free Wi-Fi hotspots - 11:03 AM EST
  • Hungarian prime minister backs down from Internet tax proposals - 8:09 AM EST
  • Samsung Galaxy A5, A3 introduced with metal unibody design - 7:02 AM EST
  • Android co-founder Rubin leaves Google to found hardware incubator - 10:29 PM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.