MacNN | Microsoft now more trusted brand than Apple, Forrester study says
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums

Desktop Headlines
Microsoft now more trusted brand than Apple, Forrester study says
Monday, January 13, 2014 @ 1:19pm

Microsoft has become a more trusted brand than Apple, according to a new Forrester survey. The research group polled 4,551 people, and ranked companies according to its "TRUE" criteria: trusted, remarkable, unmistakable, and essential. Microsoft was the only company to gain "trailblazer" status, with Forrester describing it as "at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands."

It's suggested that the company's "One Microsoft" approach is working. The company is attempting to synthesize its products, advertising, and corporate structure, following in the path of rivals like Apple and Google. For instance, the "Metro" interface -- first adopted with Windows Phone -- can now be seen in variations for Windows 8 and the Xbox One. Forrester does note that companies like Apple and Samsung are nevertheless seen as innovative. Microsoft's status is in fact credited as much to its "ubiquity," which makes the company "uncool," but gives it an advantage. Although Apple and Samsung have much greater control of smartphones and tablets, the vast majority of computers are running Microsoft's Windows operating system, and Office is considered the de facto platform for word processing, spreadsheets, and presentations.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store

Related Stories:

Today's MacNN Stories:

  • Happy Thanksgiving from the MacNN cast and crew! - 5:01 AM EST
  • Briefly: Nest Thermostat software update, Verizon creates data gifts - 4:06 PM EST
  • Apple enterprise marketshare recovering after annual slip - 3:36 PM EST
  • OWC Thunderbolt 2 Drive Dock allows for up to 522MB/s read speed - 3:05 PM EST
  • App Update (OS X): Alfred, BetterTouchTool, Annotation Edit, more - 3:05 PM EST
  • Wednesday's Daily Deals: 24-inch Dell monitor, Blue Yeti, Apple TV - 3:00 PM EST
  • Hands On: LexisGoo 4.8 (iOS) - 2:35 PM EST
  • Apple reveals new holiday ad, 'Someday at Christmas' - 1:17 PM EST
  • Apple, UnionPay reportedly agree on Apple Pay deal for China - 1:04 PM EST
  • Pointers: using Extensions with programs in OS X - 12:39 PM EST
  • MacNN Deals: Learn to code, entertain yourself over Thanksgiving - 11:21 AM EST
  • Hands On: Medibang Paint 6.0 (iPad) - 11:15 AM EST
  • T-Mobile offers Sprint customers $200 bonus to switch carriers - 10:03 AM EST
  • Utility smackdown: Keyboard Maestro vs TextExpander - 9:49 AM EST
  • One More Thing 14: Except in Nebraska - 9:02 AM EST
  • The Big Deal: Parallels Desktop 11 in the Premium Mac App Bundle - 8:18 AM EST
  • Opinion: Things about the iPad Pro that are evading people - 8:03 AM EST
  • Hands On: Hootsuite 2.9.2 (iOS) - 7:21 AM EST
  • Apple confirms acquisition of motion-tracking startup FaceShift - 7:01 AM EST
  • Forums: iPad and Paper, iPhone, iPhoto and more - 5:49 AM EST
  • Apple deals: Macs from $419 - 5:45 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.