MacNN | Microsoft now more trusted brand than Apple, Forrester study says
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Microsoft now more trusted brand than Apple, Forrester study says
Monday, January 13, 2014 @ 1:19pm

Microsoft has become a more trusted brand than Apple, according to a new Forrester survey. The research group polled 4,551 people, and ranked companies according to its "TRUE" criteria: trusted, remarkable, unmistakable, and essential. Microsoft was the only company to gain "trailblazer" status, with Forrester describing it as "at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands."



It's suggested that the company's "One Microsoft" approach is working. The company is attempting to synthesize its products, advertising, and corporate structure, following in the path of rivals like Apple and Google. For instance, the "Metro" interface -- first adopted with Windows Phone -- can now be seen in variations for Windows 8 and the Xbox One. Forrester does note that companies like Apple and Samsung are nevertheless seen as innovative. Microsoft's status is in fact credited as much to its "ubiquity," which makes the company "uncool," but gives it an advantage. Although Apple and Samsung have much greater control of smartphones and tablets, the vast majority of computers are running Microsoft's Windows operating system, and Office is considered the de facto platform for word processing, spreadsheets, and presentations.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:

  • Hands On: Besiege (Cross-Platform) - 11:27 AM EST
  • Hands On: Star Drift (iOS) - 8:33 AM EST
  • How 'appflows' reveal the true power of the iPad Air 2 - 4:02 AM EST
  • Follow-ups: Apple working on A123 settlement; Apple Pay adds banks - 3:03 AM EST
  • Strong security of Apple Pay exposes weakness in banking system - 1:28 AM EST

    Today's iPodNN Stories:
  • Briefly: Tesoro Excalibur Spectrum keyboard, Adata OTG microReader - 2:42 PM EST
  • Archos introduces Magnus tablet range with 'Fusion Storage' - 2:37 PM EST
  • AMD opens VR initiative, unveils LiquidVR API at GDC 2015 - 1:34 PM EST
  • Khronos shows Vulkan; new ground-up OpenGL implementation - 10:48 AM EST
  • BlackBerry launches Leap, teases future device with sliding keyboard - 8:30 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.