MacNN | Report: Apple's '$100 billon brand' highest valued in US
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
 

Desktop Headlines
Report: Apple's '$100 billon brand' highest valued in US
Wednesday, March 19, 2014 @ 1:36am

In a report released on Tuesday, Brand Finance compiled a list of 500 US "billion-dollar brands" and found Apple to be at the top of the pyramid, with a brand name worth an estimated $104.6 billion -- far ahead of any rivals. The value of the brand name, which is a separate valuation from things like "market cap" or total asset value, is estimated by calculating the royalty rate one would need to license the brand, along with expected future revenue.



Apple's total was far ahead of second-place finisher Google, estimated to be worth $68.6 in terms of brand value. Microsoft came in third at $62.8 billion brand value, followed by Verizon ($53.5B), with GE in fifth at $45.4 billion (Samsung, incidentally, came in at $78.6 billion in value). According to AppleInsider, tech companies accounted for 23 percent of the 500 billion-dollar brands. Silicon Valley alone is home to seven of the top 50 companies, including Apple, HP, Oracle, Intel, Cisco, eBay, Facebook, PayPal and Yahoo -- thus giving California the top-ranked state honor by brand value. The total brand value estimate for Apple, at $105 billion, makes the name more valuable than the entire cost of NASA's Apollo Space Program of the 60s and 70s, even adjusted to today's dollars. Brand Finance says that 72 percent of a business' value in the US is made up of "intangible assets" like brand names. All US "billion-dollar brands" put together would equal $2.5 trillion in value, a figure higher than the entire gross national product of the United Kingdom. The total value of all brands in the US was estimated to be $17.9 trillion. In addition to having the most valuable brand name in the US, Apple is also (still) the world's most-valuable publicly-traded company by market capitalization, estimated at $474 billion. Google and Exxon Mobil have been battling for second place, each worth roughly $407 billion.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:
  • Briefly: Telltale's The Walking Dead season 3, Blood Bowl on tablets - 5:28 PM EST
  • Office for iPad gets PDF export, new fonts and Picture tools - 3:32 PM EST
  • Apple CDN now live in US and Europe, analyst says - 2:42 PM EST
  • US, Canadian Apple Stores to start iPhone 5s screen replacements - 12:56 PM EST
  • Sky Mobile wireless service launches in US on Sprint frequencies - 12:25 PM EST
  • Apple confirms Beats layoffs; 200 people expected to lose jobs - 12:21 PM EST
  • Macphun brings Tonality to photo-editing lineup for B&W images - 12:00 PM EST
  • Researchers: USB firmware exploitable for computer malware install - 11:18 AM EST
  • Apple opens first 'open-air' temp shop in Switzerland's Glattzentrum - 10:55 AM EST
  • Shazam arrives for Mac with always-on detection - 9:24 AM EST
  • Apple environmental chief expanding green power efforts - 12:59 AM EST

    Today's iPodNN Stories:
  • NFL teams up with Zebra Technologies for real-time player stats - 4:22 PM EST
  • CIA blames employees, apologizes to Senate for searching computers - 3:37 PM EST
  • Crowdfunding Critic: Oaxis InkCase Plus - 3:30 PM EST
  • BlackBerry Messenger for Windows Phone launches publicly - 1:45 PM EST
  • T-Mobile Q2 financials claim $391M profit, 50M total subscribers - 11:47 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.