MacNN | Report: Apple's '$100 billon brand' highest valued in US
Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums

Desktop Headlines
Report: Apple's '$100 billon brand' highest valued in US
Wednesday, March 19, 2014 @ 1:36am

In a report released on Tuesday, Brand Finance compiled a list of 500 US "billion-dollar brands" and found Apple to be at the top of the pyramid, with a brand name worth an estimated $104.6 billion -- far ahead of any rivals. The value of the brand name, which is a separate valuation from things like "market cap" or total asset value, is estimated by calculating the royalty rate one would need to license the brand, along with expected future revenue.

Apple's total was far ahead of second-place finisher Google, estimated to be worth $68.6 in terms of brand value. Microsoft came in third at $62.8 billion brand value, followed by Verizon ($53.5B), with GE in fifth at $45.4 billion (Samsung, incidentally, came in at $78.6 billion in value). According to AppleInsider, tech companies accounted for 23 percent of the 500 billion-dollar brands. Silicon Valley alone is home to seven of the top 50 companies, including Apple, HP, Oracle, Intel, Cisco, eBay, Facebook, PayPal and Yahoo -- thus giving California the top-ranked state honor by brand value. The total brand value estimate for Apple, at $105 billion, makes the name more valuable than the entire cost of NASA's Apollo Space Program of the 60s and 70s, even adjusted to today's dollars. Brand Finance says that 72 percent of a business' value in the US is made up of "intangible assets" like brand names. All US "billion-dollar brands" put together would equal $2.5 trillion in value, a figure higher than the entire gross national product of the United Kingdom. The total value of all brands in the US was estimated to be $17.9 trillion. In addition to having the most valuable brand name in the US, Apple is also (still) the world's most-valuable publicly-traded company by market capitalization, estimated at $474 billion. Google and Exxon Mobil have been battling for second place, each worth roughly $407 billion.

Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store

Related Stories:

Today's MacNN Stories:
  • Hands On: Polyphonic 1.3 (iOS) - 4:33 PM EST
  • Opinion: OS X El Capitan -- Upgrade or Not? - 3:54 PM EST
  • OWC boosts Mercury Elite Pro mini bus powered drive capacity to 3TB - 2:46 PM EST
  • App Update: MacFort, TwistedWave, Typinator, more - 2:26 PM EST
  • Daily Deals: Pebble Steel, $25 Pantum laser printer, JBL speakers - 2:10 PM EST
  • Apple updates iOS 9.1, tvOS, Xcode 7.1 betas - 1:54 PM EST
  • Hands On: Leonardo da Vinci: Anatomy 1.1.4 (iPad) - 1:35 PM EST
  • Second-generation Microsoft Band launches with updated appearance - 1:06 PM EST
  • Microsoft refreshes Surface line with Pro 4, Surface Book [u] - 12:27 PM EST
  • Briefly: stylish Apple Watch ads debut, Apple Pay growth slow - 11:56 AM EST
  • Microsoft shipping HoloLens development kits by Q1 2016 - 11:26 AM EST
  • Hands On: Paste 1.1.0 (OS X) - 10:24 AM EST
  • HDMI cable testing program launches in advance of wide 4K rollout - 10:22 AM EST
  • Giveaway Reminder: Win an Apple iPhone 6s with MacNN Deals - 10:07 AM EST
  • App Thinning problem for iOS 9 developers fixed by Apple - 9:58 AM EST
  • Beddit sleep tracking mattress sensor and Apple Watch app combo debuts - 9:47 AM EST
  • Belkin ships charge dock with integrated Apple Watch charger - 9:01 AM EST
  • YiSpecter iOS malware found, only limited threat to most users - 8:43 AM EST
  • MacNN Deals: Pay what you want for design, productivity bundles - 8:29 AM EST
  • Hands On: Dominant Species 2.0.2 (iOS) - 7:32 AM EST
  • Roku adds 4K content support to fourth-generation set-top box - 7:14 AM EST
  • Briefly: Apple buys Perceptio, adds new transit info to Maps - 1:50 AM EST
  • Porsche opts for CarPlay only with latest Carrera models - 1:00 AM EST

    Today's iPodNN Stories:
  • So long, and thanks for everything! - 2:31 PM EST
  • Lizard Squad member convicted over 50,700 computer crime charges - 9:58 AM EST
  • Microsoft offers grants to universities for HoloLens research - 7:25 AM EST
  • LG Display starts mass production of AIT display panels for notebooks - 7:47 AM EST
  • Briefly: EE fined £1M in UK, Unofficial YouTube app on Android Wear - 11:14 AM EST
  • No comments posted on this story yet. Please post yours.
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.