Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
Apple Stock Quote: 82.58 ( +2.09 )
 



RSS/XML Feeds | More



Desktop Headlines
Apple's secrecy detrimental?
Monday, June 26, 2006 @ 8:10am

One analyst believes that Apple's secrecy is a detriment to the company, cautioning potential investors to shy away from the iPod and Mac manufacturer. Robert Renck of the private research firm R. L. Renck & Co. is one of the few analysts who rates the company a sell because of its inability to provide more color on its products and future company direction, according to Marketwatch. "Renck believes the company's skimpy segment disclosure makes it a 'have-faith, trust me' stock. As a result, he has warned his clients, Wall Street's bullish forecasts aren't without risk for this simple reason: Analysts can't get a true and complete picture of how Apple makes its money." Renck, however, noted Apple is not doing anything wrong other than its penchant for secrecy. ""Without clarity," he said, "analysts can't forecast with any degree, other than to rely on what management says."


17 Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:
  • Palm cutting jobs to gain ground on Apple, RIM - 1:55 AM EST
  • Apple may see fines over poor data archives - 12:00 AM EST

    Today's iPodNN Stories:
  • Best Buy Canada: buy 16GB Zune, get 4GB free - 5:00 PM EST
  • AT&T to add entry-level Pantech C630 3G handset - 4:35 PM EST
  • MyRacer releases MF101 handheld gaming console - 4:30 PM EST
  • Sony Blu-ray player sales to fall below expectations - 4:25 PM EST
  • SGI demos dual-core Atom-based supercomputer - 4:20 PM EST
  • Reader reaction
    Found 5 comments
    Detrimen"T"al 180857
    Spelling, please.
    Comment posted by: dettociao
    then have faith 180859
    and how is this any different from the past when brokers did make money. Why is it an issue now? You know how Apple operates, and so what?

    We see companies that do give a roadmap and still underperform.
    Comment posted by: whackjob
    One word: 180860
    Google.
    Comment posted by: boomer0127
    Jobs DID say end of 2007 180871
    He said June 2006 will start the transition.... by the end of 2007 the product line will be transitioned....
    Comment posted by: MichaelNH
    Then do your analysis 180890
    based on product that are already available and extrapolate. There are many good reasons for secrecy of future products. If Apple is more secretive than other companies, it is because Apple sells products that are unique. Only Apple sells iPods and Macs. Other non-iPod music player companies and non-Mac PC companies compete with other companies that sell very similar products. They are therefore motivated to announce the next great thing months in advance so that some customers are motivated to wait and not purchase the competitor's product today. With Apple, announcing the next release would only cause some customers to delay their purchase. Since the customer cannot go to another company to get an iPod or Mac, Apple is motivated to keep future products and their release dates secret.
    Comment posted by: kw99
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.

     
    Contact Us: News Tips | About/Advertising | Feedback

    XML | RSS | Slim | Avantgo | Mobile/PDAs | Headlines | JavaScript Feed
    Desktop Headlines
    | Search | Archives-

    Buy from The Apple Store, iTunes.com, Amazon.com,
    Buy.com, TechDepot, OfficeDepot, Computers4Sure, or donate.

    Copyright ©1995-2005 MacNN (Mac News Network). All rights reserved. Privacy Policy