Mac News Network View: Standard | Headlines | Categorized | Slim
Mac News Network
Mac News iPod News Reviews Forums
Apple Stock Quote: 173.53 ( 0.00 )
 



RSS/XML Feeds | More



Desktop Headlines
Apple lands largest corporate client in Europe
Friday, July 4, 2008 @ 10:15pm

German newspaper publisher Axel Springer is migrating to the Mac platform and says it will replace all of its PCs with both Mac notebooks and desktops over the next five years, becoming Apple's second largest corporate client. The company, which already uses Macs for all of its layout work, cited the user-friendly Mac operating system, ease-of-use, maintenance costs, and Apple's industrial design the main reason for the migration: "The Apple computers are easier to operate than all the others," CEO Mathias Döpfner said in a YouTube video (in German). Axel-Springer will be Apple's largest corporate client in Europe and second largest -- only behind Google -- in the world, according (German link) to the German magazine Heise Online.

The switch will involve nearly 12,000 PCs, according to another report.

The newspaper publisher will use the entire range of Apple products, including its iMac, Mac mini, and Mac Pro desktop as well as its MacBook, MacBook Pro, and ultra-portable MacBook Air for its mobile needs; the company, however, said it will run Mac OS X, Windows XP, or Windows Vista, depending on workers' needs. The iPhone will also be supported, the report says.

Axel Springer, which employs nearly 10,000, had sales of €2.5 billion in 2007, and has offices in 32 countries, including Poland, Hungary, Russia, the Czech Republic, Switzerland, Spain and France.

6 Comments on this Article
Print Friendly Version
Email to a Friend
Add MacNN to Your RSS Feeds
Buy from the Apple Store


Related Stories:

Today's MacNN Stories:
  • Casio intros Exilim cams with "makeup" mode - 8:00 AM EST
  • MS unveils SideWinder X5, X6 gaming input duo - 3:00 AM EST
  • Vodafone details iPhone 3G launch pricing, details - 1:20 AM EST
  • Jobs: fix for iPhone lockup coming in Sept. - 12:05 AM EST

    Today's iPodNN Stories:
  • Motorola Q9h with WM 6.1 arrives at AT&T - 8:10 PM EST
  • Olympus announces FE-360/FE-370 for US market - 8:00 PM EST
  • Canon ships 100 millionth digital compact camera - 5:00 PM EST
  • Second-gen 3 Skypephone S2 makes debut - 4:30 PM EST
  • ASUS unveils four new Eee PC notebooks - 4:15 PM EST
  • Reader reaction
    Found 7 comments

    Nice

    228949

    Google is Apple's biggest corporate client? These two are woven together.

    Comment posted by: Peter Bonte

    google platform?

    228950

    What operating system is Google running on it's Apple hardware? Linux?

    Comment posted by: Feathers

    not the servers

    228956

    I don't think Google is running its search software on Apple hardware, it has to be accounting and development. But according to this article Google has more than 10.000 Apple computers.

    Comment posted by: Peter Bonte

    google has morethan that.

    228973

    more than 12k macs!

    Comment posted by: smokeonit

    this is sad

    228991

    now CEOs are making announcements and sticking it on youtube. Just what people want to see.

    Comment posted by: testudo

    If...

    229005

    Google could afford and make sense of a Solaris platform for all, that's where they'd be. But for most users that (as in Solaris or Linux, or Windows) is a huge support burden to no benefit.

    Comment posted by: dimmer

    "Pls comeback to PC"

    229028

    ... I bet thats the title/theme of the next t Mac and PC ad.

    Comment posted by: Mac-a-Bayan
    Your Comments
    In order to post comments, you must be a registered member of the MacNN Forums and logged in. Please login with your MacNN Forums username and password.

    MacNN Forums Login:

    MacNN Forums Password:

    Not a member of the MacNN forums? Register now for free.

     
    Contact Us: News Tips | About/Advertising | Feedback

    XML | RSS | Slim | Avantgo | Mobile/PDAs | Headlines | JavaScript Feed
    Desktop Headlines
    | Search | Archives-

    Buy from The Apple Store, iTunes.com, Amazon.com,
    Buy.com, TechDepot, OfficeDepot, Computers4Sure, or donate.

    Copyright ©1995-2005 MacNN (Mac News Network). All rights reserved. Privacy Policy