Gucci has introduced its own designer iPod carrying case, according to PC World: "Available online through Gucci's U.S. store, the iPod case is available in multiple colors and costs almost as much as an IPod--$195. The case is available in this season's Gucci colors--beige/ebony GG plus with dark brown leather trim, green/red/green web carrying handle, and silver hardware. '[Apple] has over 100 percent connect rate of cases to IPods. This means everybody buys at least one and many buy more than one.'"
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